Most popular Twitter accounts in Sweden 2020, by number of followers

The football player Zlatan Ibrahimović, had the most followed account on Twitter in Sweden as of May 2020. In fact, over roughly 6.5 million people followed him on the platform, which was way ahead of the environmental activist Greta Thunberg, who ranked second with roughly 4.1 million followers. The video game programmer Markus Persson, or Notch, ranked third, with 3.7 million followers. Overall, musicians had a strong presence in the ranking list, which includes Alesso, Swedish House Mafia, Avicii, Axwell and Sebastian Ingrosso.

Twitter in Sweden

      The share of Twitter users in Sweden increased significantly. While eight percent of the interviewed Swedes used the platform in 2011, 24 percent did in 2018. The usage penetration peaked in 2017, when 25 percent of the respondents were on the platform. Another survey took place in Sweden in 2019, regarding the purposes of using Twitter. It was discovered that 60 percent of the respondents used it for news and 52 percent used it for entertainment.

Twitter ranked sixth

      As of 2019, 24 percent of the internet users interviewed in Sweden reported to be using Twitter. Thus, it ranked sixth among other social media platforms. Facebook, Instagram and Snapchat led the ranking that year. Overall, the share of individuals who participated in social networks increased over time. 54 percent of the Swedes created profiles and posted messages in 2011 and 70 percent in 2018.

Most popular Twitter accounts in Sweden as of May 2020, by number of followers

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Release date

May 2020



Survey time period

May 6, 2020

Supplementary notes

The figures have been rounded.

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