Try our corporate solution for free!
(212) 419-8286

Experience with influencer marketing in Sweden 2019, by time frame

According to survey conducted in 2019, most of Swedish media and full-service agencies, advertisers and influencer agencies have experience in Influencer Marketing. 30 percent of respondents stated to have an experience of one to three years and half of individuals interviewed have an experience of even four to six years.

What is Influencer Marketing?

Influencer Marketing uses specifically opinion makers with a wide-reaching community on especially social media platforms for marketing and communication purposes. The goal is to increase the value and credibility of one's own brand, based on the target group’s trust in the influencers. Many enterprise brand strategists and marketers stated in a 2017 survey that Influencer Marketing will be integrated in all their marketing activities. 27 percent of these respondents even believed that it will become a primary marketing channel.

Companies use of influencers

In fact, another poll from 2018 found that Influencer Marketing is already an integral marketing component for 21 percent of Swedish e-commerce companies. In most cases, companies paid influencers in a Cost Per Mille (per thousand views) way. Other payment methods include, amongst others, a fixed price and Cost Per Click.

How many years of experience do you have with influencer marketing?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2019



Survey time period

January 2019

Number of respondents

44 respondents

Special properties

media agencies, advertisers, full service agencies, influencer agencies

Supplementary notes

This question was phrased by the source as follows: "Hur lång erfarenhet har du av Influencer Marketing?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Digital marketing in Sweden"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.