Most popular Nordic influencers on Instagram 2019
Who else do Nordic people follow on Instagram?
Second in the ranking of most followed influencers on Instagram from Nordic countries were the twin brothers Josef and Jakob Elzein. Their content is focused on entertainment and sport, with Instagram account with 1.5 million followers. Third in the ranking was the Swedish photographer Christoffer Collin with roughly 1.3 million followers. He also ranked first in on the list of most followed Nordic travel influencers .
The Nordic countries and social media
Instagram was the third most used social media app on a daily basis in the Nordic countries between 2016 and 2018. First and second for that period were Facebook and Messenger, respectively. The share of phone users in the Nordic countries who were daily Instagram users increased from 29 percent in 2016 to 35 percent in 2018.