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Most popular Nordic influencers on Instagram in 2018

Most-followed influencers on Instagram from the Nordic countries as of July 2018

by H. Tankovska, last edited Jun 14, 2019
Most popular Nordic influencers on Instagram in 2018 The Swedish R&B singer, songwriter and music producer Maher Zain was the most followed Instagram influencer in the Nordic countries as of July 2018. With nearly four million followers, the star of Lebanese origin also came third in the ranking of most followed Nordic musiciansand brands on Instagram for the same period. Tim Bergling, better known as Avicii, and Zara Larsson ranked first and second in the list of among most followed Nordic musicians. They had roughly 8.3 and 4.9 million followers on Instagram, respectively.
 Who else do Nordic people follow on Instagram?

     Second in the ranking of most followed influencers on Instagram from Nordic countries were the twin brothers Josef and Jakob Elzein. Their content is focused on entertainment and sport, with Instagram account with 1.6 million followers. Third in the ranking was the Swedish photographer Christoffer Collin with 1.3 million followers. He also ranked first in on the list of most followed Nordic travel influencers .

 The Nordic countries and social media

     Instagram was the third most used social media app on a daily basis in the Nordic countries between 2016 and 2018. First and second for that period were Facebook and Messenger, respectively. The share of phone users in the Nordic countries who were daily Instagram users increased from 29 percent in 2016 to 35 percent in 2018.
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Most-followed influencers on Instagram from the Nordic countries as of July 2018

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by H. Tankovska, last edited Jun 14, 2019
The Swedish R&B singer, songwriter and music producer Maher Zain was the most followed Instagram influencer in the Nordic countries as of July 2018. With nearly four million followers, the star of Lebanese origin also came third in the ranking of most followed Nordic musiciansand brands on Instagram for the same period. Tim Bergling, better known as Avicii, and Zara Larsson ranked first and second in the list of among most followed Nordic musicians. They had roughly 8.3 and 4.9 million followers on Instagram, respectively.
 Who else do Nordic people follow on Instagram?

     Second in the ranking of most followed influencers on Instagram from Nordic countries were the twin brothers Josef and Jakob Elzein. Their content is focused on entertainment and sport, with Instagram account with 1.6 million followers. Third in the ranking was the Swedish photographer Christoffer Collin with 1.3 million followers. He also ranked first in on the list of most followed Nordic travel influencers .

 The Nordic countries and social media

     Instagram was the third most used social media app on a daily basis in the Nordic countries between 2016 and 2018. First and second for that period were Facebook and Messenger, respectively. The share of phone users in the Nordic countries who were daily Instagram users increased from 29 percent in 2016 to 35 percent in 2018.
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