Most popular Nordic influencers on Instagram 2019

The Swedish R&B singer, songwriter and music producer Maher Zain was the most followed Instagram influencer in the Nordic countries as of December 2019, as reported by InfluencerDB . With nearly 4.7 million followers, the star of Lebanese origin also came third in the ranking of most followed Nordic musicians and brands on Instagram for the same period. Tim Bergling, better known as Avicii, and Zara Larsson ranked first and second in the list of among most followed Nordic musicians. They had roughly 7.5 and six million followers on Instagram, respectively.

 Who else do Nordic people follow on Instagram?

     Second in the ranking of most followed influencers on Instagram from Nordic countries were the twin brothers Josef and Jakob Elzein. Their content is focused on entertainment and sport, with Instagram account with 1.5 million followers. Third in the ranking was the Swedish photographer Christoffer Collin with roughly 1.3 million followers. He also ranked first in on the list of most followed Nordic travel influencers .

 The Nordic countries and social media

     Instagram was the third most used social media app on a daily basis in the Nordic countries between 2016 and 2018. First and second for that period were Facebook and Messenger, respectively. The share of phone users in the Nordic countries who were daily Instagram users increased from 29 percent in 2016 to 35 percent in 2018.

Most-followed Nordic influencers on Instagram in December 2019

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Release date

December 2019


Denmark, Finland, Sweden

Survey time period

December 12, 2018

Special properties

based on InfluencerDB database, wider industry metrics may vary

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Statistics on "Social media usage in the Nordics"

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