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Expected payment methods for influencer marketing in Sweden 2019

This statistic shows the result of a survey conducted in February 2019 on people's views on payment methods which would be popular in the future for influencer marketing in Sweden. On top of the list came the CPM method, or Cost Per thousand views with 100 percent of respondents. As least popular came the CPC/PPC method, or Pay Per Click, with 29 percent of participants who thought it would be popular and 43 percent who thought it would become less popular.

Which payment methods will be most popular to pay for influencer marketing?

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Release date

February 2019



Survey time period


Number of respondents

45 respondents

Special properties

companies, sellers, advertisers and inluencer networks

Supplementary notes

*The source does not specify the date of the survey, The year is assumed.

This question was phrased by the source as follows: "Vilken betalingsmodell tror du blir vanligast i framtiden?"

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "Digital marketing in Sweden"

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