Try our corporate solution for free!
+1 (212) 419-5770

Annual revenue of companies who work with influencer marketing in Denmark 2016-2019

Danish companies that worked with influencers saw their revenues increase in recent years. Starting at 49 million Danish kroner as of 2016, the revenue of influencer marketing agencies reached 115 million Danish kroner between the third quarter of 2018 and the second quarter of 2019. The numbers do not mention with which influencers the companies specifically work. There are several Nordics-based influencers with many followers on Instagram. Examples are songwriter Maher Zain and twin brothers Josef and Jakob Elzein. Swedish musicians, such as Avicii and Zara Larsson, were also popular on the photo-sharing platform.

The role of influencer marketing worldwide 

     This development in Denmark follows a global trend. More than half of brand strategies and marketers from around the world expected in 2017 that influencer marketing would be integrated in all marketing activities within their organization in the following year. Around one third of the respondents even thought it would become a primary area of digital marketing investment in the next year.

Payment methods for influencer marketing 

     In the Nordics, influencer marketing seems to focus on increasing views on a company’s webpage. This shows, for example, when looking at how influencer marketing is paid for in Sweden. In 2019, the most popular payment method was forecast to be the Cost Per Mile method (or cost per thousand views). Second in the ranking was fixed price, followed by Cost Per Engagement. The least popular payment method for the evaluated period was expected to be Cost Per Click/Pay Per Click.

Annual revenue of companies who primarily work with influencer marketing in Denmark from 1st quarter of 2016 to 2nd quarter of 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period

Q1 2016 to Q2 2019

Special properties

accumulated revenues

Supplementary notes

The statistic is based on the following 14 participating agencies: Bloggers Delight, Gonzo Media, Splay Danmark, SMAC Agency, Buzzanova, IAM-Marketing, Social Works, Social Zoo, YoHype, Nylon Studio, Bloggers Point/The Only One, Confetti, Hippo and BASH Agency.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in Denmark"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.