Annual revenue of companies who work with influencer marketing in Denmark 2016-2018

Danish companies that worked with influencers saw they revenue increase in recent years. Starting at 49 million Danish kroner as of 2016, the revenue of influencer marketing agencies reached 108 million Danish kroner between the third quarter of 2017 and the second quarter of 2018. The numbers do not mention with which influencers the companies specifically work. There are several Nordics-based influencers with many followers on Instagram. Examples are songwriter Maher Zain and twin brothers Josef and Jakob Elzein. Swedish musicians, such as Avicii and Zara Larsson, were also popular on the photo-sharing platform.

The role of influencer marketing worldwide 

     This development in Denmark follows a global trend. More than half of brand strategies and marketers from around the world expected in 2017 that influencer marketing would be integrated in all marketing activities within their organization in the following year. Around one third of the respondents even thought it would become a primary area of digital marketing investment in the next year.

Payment methods for influencer marketing 

     In the Nordics, influencer marketing seems to focus on increasing views on a company’s webpage. This shows, for example, when looking at how influencer marketing is paid for in Sweden. In 2019, the most popular payment method was forecast to be the Cost Per Mile method (or cost per thousand views). Second in the ranking was fixed price, followed by Cost Per Engagement. The least popular payment method for the evaluated period was expected to be Cost Per Click/Pay Per Click.

Annual revenue of companies who primarily work with influencer marketing in Denmark from 1st quarter of 2016 to 2nd quarter of 2018

Revenue in million DKK
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Release date




Survey time period

Q1 2016 to Q2 2018

Special properties

accumulated revenues

Supplementary notes

The statistic is based on the following 14 participating agencies: Bloggers Delight, Gonzo Media, Splay Danmark, SMAC Agency, Buzzanova, IAM-Marketing, Social Works, Social Zoo, YoHype, Nylon Studio, Bloggers Point/The Only One, Confetti, Hippo and BASH Agency.

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