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Most popular Nordic fashion and beauty influencers on Instagram 2019

The Danish fitness model Mia Sand, also known as Miss Mia Fit (@missmiafit), was the most followed Nordic fashion and beauty influencer on Instagram, as reported by InfluencerDB in December 2019. Becoming popular with her looks, she had over 1.3 million followers for the evaluated period. The second most followed beauty influencer on the photo sharing platform was the model Johny Edlind, also with more than a million followers.

More influencers

     Instagram influencers are gaining popularity in all fields. The most followed athlete for the same period was the Swedish professional football player Zlatan Ibrahimovic, with nearly 40 million followers. The most popular among the food influencers was David Frenkiel, while the most followed musician influencerwas Tim Bergling, also known as Avicii. As it comes to most followed influencers, in general, the Swedish R&B singer and music producer Maher Zain led in the ranking, with nearly 4.7 million followers on Instagram.

Social media users

     Who used social media actively in the Nordic countries? The share of Swedes who did was highest in 2018, and they were followed by the Danes. Norwegians and Fins, who were active social media users that year, were both under 70 percent.

Most-followed Nordic fashion and beauty influencers on Instagram in December 2019

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Release date

December 2019


Denmark, Sweden

Survey time period

December 12, 2019

Special properties

based on InfluencerDB database, wider industry metrics may vary

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Statistics on "Social media influencers in the Nordic countries"

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