Norway: advertising & market research sector turnover 2020

The turnover of the advertising and market research industry in Norway decreased by 433.4 million euros in 2020 in comparison to the previous year. Therefore, the turnover in Norway saw its lowest number in that year with 2.1 billion euros. The recent development could be explained by the fact that Eurostat reports a break in time series for 2018.

For the purpose of Eurstat Dataset NACE Rev.2 Section K turnover comprises the totals invoiced by the observation unit during the reference period, which corresponds to market sales of goods or services supplied to third parties.
Find more statistics on the advertising and market research industry in Norway with key insights such as personnel costs, or production value.

Annual turnover of the advertising and market research sector in Norway from 2011 to 2020 (in million euros)

Characteristic	Annual turnover in million euros
2020p	2,142.5
2019	2,575.9
2018b	2,594.5
2017	2,561.7
2016	2,483.3
2015	2,388.5
2014	2,473.3
2013	2,707.5
2012	2,802.7
2011	2,642.8

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Release date

February 2022

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Region

Norway

Survey time period

2011 to 2020

Supplementary notes

p: Provisional value.
b: Break in time series.
The source adds the following information: Turnover corresponds to market sales of goods or services supplied to third parties; it includes all duties and taxes on the goods or services invoiced by the unit with the exception of the VAT invoiced to its customer; it also includes all other charges - transport, packaging, etc.
Data coverage corresponds to code M73 of NACE Rev 2.

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