Share of digital advertising spending in the Scandinavian countries 2018-2019

Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019

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Source

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Release date

February 2019

Region

Denmark, Norway, Sweden

Survey time period

February 2019

Supplementary notes

The source adds the following information:
"Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising".

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Overview

8

Online advertising

7

Attitudes

8

Consumption

8

Special focus: Paid software

4

Further related statistics

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Always free
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