U.S. smartphone users' reasons for adopting voice assistants 2015

Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015*

by Statista Research Department, last edited Dec 16, 2015
U.S. smartphone users' reasons for adopting voice assistants 2015 This statistic shows the primary reason for choosing a voice assistant or virtual digital assistant among smartphone users in the United States, according to a survey conducted in October 2015. As of that time, around 54 percent of smartphone users said word of mouth from friends or family was the reason they began to use voice assistants.
Show more

Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015*

Loading statistic...
Share of respondents
Word of mouth from friends or family54.4%
I heard about them in the media22.8%
A tech company promoted them13.9%
Other8.9%
Share of respondents
Word of mouth from friends or family54.4%
I heard about them in the media22.8%
A tech company promoted them13.9%
Other8.9%
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited Dec 16, 2015
This statistic shows the primary reason for choosing a voice assistant or virtual digital assistant among smartphone users in the United States, according to a survey conducted in October 2015. As of that time, around 54 percent of smartphone users said word of mouth from friends or family was the reason they began to use voice assistants.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Search engines in the United Kingdom (UK)"
  • Overview
The most important statistics
  • Search engine usage
  • Search engine marketshares
  • Google
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.