U.S. smartphone users' reasons for adopting voice assistants 2015

This statistic shows the primary reason for choosing a voice assistant or virtual digital assistant among smartphone users in the United States, according to a survey conducted in October 2015. As of that time, around 54 percent of smartphone users said word of mouth from friends or family was the reason they began to use voice assistants.

Reasons for using voice assistant/virtual digital assistants among smartphone users in the United States, as of October 2015*

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Sources

Release date

December 2015

Region

United States

Survey time period

October 2015

Number of respondents

1,800 respondents

Age group

18 years and older

Special properties

Smartphone users

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "Why did you start using voice assistants?"

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