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Advertising costs per individual health insurer in the Netherlands 2017

This statistic shows a ranking of total advertising costs spent by health insurance companies in the Netherlands as of 2017 (in thousand euros). Health insurance in the Netherlands combines elements of both public as well as private insurance. The Netherlands has nine big health insurance concerns in the Netherlands (ten since early 2018), each with multiple companies. As of 2018, there are 26 health insurance companies. Some of those companies also have multiple brands.

It is mandatory to have at least a basic health insurance (in Dutch: basisverzekering) when you work in the Netherlands, because healthcare is funded through taxation of income. Because of this, health insurers have to publicly publish information on, for example, advertising costs.

In 2017, Zilveren Kruis Zorgverzekeringen was the insurer which the most on advertising costs: approximately 7.4 million euros. The average advertising costs per customer in 2016, however, reached 2.51 euros per customer.

Total advertising costs of health insurance companies in the Netherlands in 2017, by company

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Release date

January 2018



Survey time period


Supplementary notes

The figures have been taken from several publications.

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Statistics on "Health insurance in the Netherlands"

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