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Ad spending of the leading advertisers in the U.S. 2018
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Ad spending of the leading advertisers in the U.S. 2018
Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Feb 4, 2019
This statistic shows the advertising expenditure of leading advertisers in the United States in 2018. AT&T ranked second in 2018, with measured media spend of 2.21 billion U.S dollars, while Verizon's media spend amounted to nearly 1.23 billion. All in all, telecom was the third largest advertising category that year.
Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars)
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by A. Guttmann,
last edited
Feb 4, 2019
This statistic shows the advertising expenditure of leading advertisers in the United States in 2018. AT&T ranked second in 2018, with measured media spend of 2.21 billion U.S dollars, while Verizon's media spend amounted to nearly 1.23 billion. All in all, telecom was the third largest advertising category that year.
- Show sources information
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2017
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States in 2018 and 2022, by mediaAdvertising spending in the U.S. 2018-2022, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the United States in 2018 (in billion U.S. dollars)Largest advertisers in the U.S. 2018
- Measured media advertising spending in the United States from 2014 to 2018, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2018, by category
- TV
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- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Upfront TV ad spend in the U.S. 2016-2020
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- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Radio
The most important statistics
- Radio advertising spending in the United States in 2019 and 2023 (in billion U.S. dollars)Radio ad spend in the U.S. 2019-2023
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The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)Advertising revenue of U.S. newspapers 2013-2017
- Leading newspaper advertisers in United States in 2018, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2018
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
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The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
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- Out-of-home
The most important statistics
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The most important statistics
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- Digital
The most important statistics
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)Digital advertising spending in the U.S. 2018-2023
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The most important statistics
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- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
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- Leading spending advertisers in newsbrands in the United Kingdom (UK) 2018-2019
- Largest national TV advertisers in the U.S. March 2019
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- Advertisers with highest advertising spending in Germany 2019
- Ranking of out-of-home advertisers in Sweden 2016, by ad spending
- Ranking of streaming media advertisers in Sweden 2016, by ad spending
- Leading OOH advertisers in Australia 2017
- Advertising spending in Finland 2015-2017, by industry sector
- Advertising spending in Norway 2017, by industry sector
- Advertising spending in Switzerland 2017, by industry sector
- Ad spend growth rates of leading advertisers in the U.S. 2000-2018
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Statistics on "Advertising market in the U.S."
- Revenue of the U.S. advertising industry 2004-2017
- Expenses in U.S. advertising, PR and related services 2007-2017
- Advertising spending in the U.S. 2015-2022
- Advertising spending in the U.S. 2018-2022, by media
- Advertising revenue growth in the U.S. 2017, by medium
- Media ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the U.S. 2018
- U.S. measured media ad spend 2014-2018, by category
- Local ad revenue in the U.S. 2019-2020
- Local ad revenue in the U.S. 2018, by medium
- Ad spend in the U.S. 2010-2019, by state
- Ad spend ROI in the U.S. 2018, by medium
- TV advertising revenue in the U.S. 2018-2023
- Local TV ad revenue in the U.S. 2010-2019
- Most advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the U.S. 2008-2019
- Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of U.S. adults paying more for commercial-free network cable package in 2019
- Radio ad spend in the U.S. 2019-2023
- Largest radio advertisers in the U.S. 2018
- Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Leading radio advertising industries in the U.S. 2018
- Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- U.S. consumers who find radio advertising helpful 2017
- U.S. consumers who find radio advertising annoying 2017
- U.S. newspaper publishers revenue 2010-2017, by source
- National newspaper ad spend in the U.S. 2010-2021
- Advertising revenue of U.S. newspapers 2013-2017
- Largest newspaper advertisers in the U.S. 2018
- U.S. consumers who find print newspaper advertising helpful 2017
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. periodicals advertising revenue 2010-2016
- Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the U.S. in 2017, by position
- U.S. consumers who find print magazine and periodical advertising helpful 2017
- U.S. consumers who find print magazine and periodical advertising annoying 2017
- Estimated revenue of U.S. outdoor advertising companies 2000-2017
- Expenses of U.S. outdoor advertising companies 2007-2017
- Annual outdoor advertising revenue in the U.S. 2009-2018
- DOOH ad spend in the U.S. 2014-2019
- Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the U.S. Q2 2019
- Number of digital billboards in the U.S. 2016-2019
- U.S. consumers who find poster advertising helpful 2017
- U.S. consumers who find poster advertising annoying 2017
- Revenue sources of U.S. movie theaters 2010-2017
- Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the U.S. 2018, by target
- Number of new brands advertised in U.S. cinemas 2013-2018
- U.S. consumers who find cinema advertising helpful 2017
- U.S. consumers who find cinema advertising annoying 2017
- Digital advertising spending in the U.S. 2018-2023
- Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of U.S. digital ad spend 2019, by industry
- Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Largest internet display advertisers in the U.S. 2018
- Ad blocking penetration in the U.S. 2014-2018, by device
- Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of U.S. adults paying attention to commercials in 2019
- Consumer preferred channels to communicate with brands in the U.S. 2018
- Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Adult views on targeted advertising in the U.S. 2019
- Consumer more likely to engage with tailored ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading ad avoidance measures used by U.S. adults in 2017
- Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Attitudes towards product placement in shows & movies in the U.S. 2018
- Podcast listeners' ad receptivity in the U.S. 2018
- Ranking of TV advertisers in Sweden 2016, by ad spending
- Ranking of radio advertisers in Sweden 2016, by ad spending
- Ranking of internet advertisers in Sweden 2016, by ad spending
- Ranking of cinema advertisers in Sweden 2016, by ad spending
- Highest spending advertisers in Denmark 2017
- Ad spend of leading companies in Australia 2017
- Leading spending advertisers in newsbrands in the United Kingdom (UK) 2018-2019
- Largest national TV advertisers in the U.S. March 2019
- Highest spending advertisers in Sweden 2018
- Advertisers with highest advertising spending in Germany 2019
- Ranking of out-of-home advertisers in Sweden 2016, by ad spending
- Ranking of streaming media advertisers in Sweden 2016, by ad spending
- Leading OOH advertisers in Australia 2017
- Advertising spending in Finland 2015-2017, by industry sector
- Advertising spending in Norway 2017, by industry sector
- Advertising spending in Switzerland 2017, by industry sector
- Ad spend growth rates of leading advertisers in the U.S. 2000-2018
- Tesco's advertising spending in the United Kingdom (UK) 2012-2017
- British Gas' advertising spending in the United Kingdom (UK) 2012-2014
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