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Ad spending of the leading advertisers in the U.S. 2018
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Ad spending of the leading advertisers in the U.S. 2018
Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Feb 4, 2019
This statistic shows the advertising expenditure of leading advertisers in the United States in 2018. AT&T ranked second in 2018, with measured media spend of 2.21 billion U.S dollars, while Verizon's media spend amounted to nearly 1.23 billion. All in all, telecom was the third largest advertising category that year.
Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars)
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by A. Guttmann,
last edited
Feb 4, 2019
This statistic shows the advertising expenditure of leading advertisers in the United States in 2018. AT&T ranked second in 2018, with measured media spend of 2.21 billion U.S dollars, while Verizon's media spend amounted to nearly 1.23 billion. All in all, telecom was the third largest advertising category that year.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
Source
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- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2017
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States in 2018 and 2022, by mediaAdvertising spending in the U.S. 2018-2022, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)Largest advertisers in the U.S. 2017
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- TV
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2019
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Radio
The most important statistics
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2022
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2017
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
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The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)Advertising revenue of U.S. newspapers 2013-2017
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by positionMagazine advertising effectiveness in the U.S. in 2017, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2017 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2017
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2017
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 1st quarter 2019, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q1 2019
- Number of digital billboards in the United States from 2016 to 2019Number of digital billboards in the U.S. 2016-2019
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017U.S. consumers who find poster advertising helpful 2017
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2017, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2017
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- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audienceDistribution of cinema advertising revenue in the U.S. 2017, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2017Number of new brands advertised in U.S. cinemas 2013-2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)Digital advertising spending in the U.S. 2018-2023
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the United States in 2019 and 2020, by formatGrowth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2017
- Advertising response
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018Consumer preferred channels to communicate with brands in the U.S. 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Perception of targeted advertising according to adults in the United States as of May 2019Adult views on targeted advertising in the U.S. 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018Consumer more likely to engage with tailored ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
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- Highest spending advertisers in Denmark 2017
- Ad spend of leading companies in Australia 2017
- Leading spending advertisers in newsbrands in the United Kingdom (UK) 2016-2017
- Largest national TV advertisers in the U.S. March 2019
- Highest spending advertisers in Sweden 2018
- Advertisers with highest advertising spending in Germany 2019
- Ranking of out-of-home advertisers in Sweden 2016, by ad spending
- Ranking of streaming media advertisers in Sweden 2016, by ad spending
- Leading OOH advertisers in Australia 2017
- Advertising spending in Finland 2015-2017, by industry sector
- Advertising spending in Norway 2017, by industry sector
- Advertising spending in Switzerland 2017, by industry sector
- Ad spend growth rates of leading advertisers in the U.S. 2000-2017
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Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in the United States in 2018 and 2022, by media
- Change in advertising spending in the United States in 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenues in the United States from 2016 to 2021 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds)
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2017 (in billion U.S. dollars)
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Leading outdoor advertising categories in the United States in 1st quarter 2019, by ad spending (in million U.S. dollars)
- Number of digital billboards in the United States from 2016 to 2019
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Estimated revenue of U.S. movie theaters from 2010 to 2017, by source (in million U.S. dollars)
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audience
- Number of new brands advertised in cinemas in the United States from 2013 to 2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)
- Change in digital advertising spending in the United States from 2016 to 2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)
- Growth of digital advertising revenue in the United States in 2019 and 2020, by format
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Ad blocking user penetration rate in the United States from 2014 to 2018, by device
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Share of adults who pay attention to commercials in the United States as of April 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Perception of targeted advertising according to adults in the United States as of May 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
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- Ranking of radio advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Ranking of internet advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Ranking of cinema advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Advertisers ranked by advertising expenditure in Denmark in 2017 (in million DKK)
- Advertising spending of leading companies in Australia in 2017 (in million Australian dollars)
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