This statistic shows the advertising expenditure of leading advertisers in the United States in 2018. AT&T ranked second in 2018, with measured media spend of 2.21 billion U.S dollars, while Verizon's media spend amounted to nearly 1.23 billion. All in all, telecom was the third largest advertising category that year.
Advertising spending of leading advertisers in the United States in 2018
(in million U.S. dollars)
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Kantar Media. (January 24, 2019). Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/233732/ad-spending-of-leading-advertisers-in-the-united-states/
Kantar Media. "Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars) ." Chart. January 24, 2019. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/233732/ad-spending-of-leading-advertisers-in-the-united-states/
Kantar Media. (2019). Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/233732/ad-spending-of-leading-advertisers-in-the-united-states/
Kantar Media. "Advertising Spending of Leading Advertisers in The United States in 2018 (in Million U.S. Dollars) ." Statista, Statista Inc., 24 Jan 2019, https://www.statista.com/statistics/233732/ad-spending-of-leading-advertisers-in-the-united-states/
Kantar Media, Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/233732/ad-spending-of-leading-advertisers-in-the-united-states/ (last visited June 30, 2022)
