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Aspects considered important to the future of bottled premium ale category UK 2016

This statistic shows the results of a survey in which respondents were asked to rate the importance of different options to the future of the bottled ale category in the United Kingdom (UK) in 2016. Stocking local or regional ales is ranked as 1.4, followed by multibuy promotions at 1.8.

How important are the following to the future of the bottled ale category?*

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Release date

June 2016


United Kingdom

Survey time period

December 2015 to January 2016

Number of respondents


Age group

18 years and older

Supplementary notes

* The lower the number indicates greater importance

** 72% work for suppliers, 14% work in retail

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