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Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group

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Mobile app usage for brand research worldwide 2016, by age group This statistic presents the distribution of global active social media users who use social media for brand research as of the third quarter of 2015. During the survey period, 49 percent of respondents stated they used Instagram for researching brands.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic presents the distribution of global active social media users who use social media for brand research as of the third quarter of 2015. During the survey period, 49 percent of respondents stated they used Instagram for researching brands.
Show more
Release date
September 2016
Region
Worldwide
Survey time period
2nd quarter 2016
Age group
16-64 years
Supplementary notes
Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?

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