Mobile search refers to querying on an online search engine with the use of a mobile device, such as a smartphone or a tablet. In comparison to a searching from a laptop or desktop computer, users on handheld devices are more likely to conduct local searches, seeking information distinct to the area where they are searching from. Mobile search queries are typically done with simpler data results in mind, such as sports scores, rather than complex subject pages.
As mobile online usage has become increasingly widespread, more companies are tailoring their website content to be more mobile-friendly, improving the experience for on-the-go internet users. The task is not only how to present information on a different medium, but also what kind of information to offer, as many users change their browsing behavior from one device to another. With the aid of virtual assistants such as Siri or Google Assistant, voice search has seen a significant growth in its adoption rate. As of the first quarter of 2019, 42 percent of the worldwide online population had conducted a voice search via any device within the past month.
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