Channels used to purchase products according to internet users in the United States as of February 2016, by category

U.S. leading shopping channels 2016, by category This statistic presents the most common channels used to purchase products according to internet users in the United States as of February 2016, sorted by category. During the survey period, 55 percent of respondents stated that they had purchased clothing and apparel from Amazon or other third-party retailer websites in the past year.
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Physical storeAmazon or other third-party online retailerBrand websiteDid not purchase
Food/grocery90%17%3%6%
Consumer packaged goods86%23%2%7%
Clothing and apparel78%55%42%4%
Household goods77%39%10%13%
Tools68%31%6%24%
Office supplies65%39%7%20%
Pet supplies62%27%5%32%
Electronics51%70%17%9%
Books42%67%6%20%
Sporting goods40%28%11%47%
Luxury items30%22%10%54%
Physical storeAmazon or other third-party online retailerBrand websiteDid not purchase
Food/grocery90%17%3%6%
Consumer packaged goods86%23%2%7%
Clothing and apparel78%55%42%4%
Household goods77%39%10%13%
Tools68%31%6%24%
Office supplies65%39%7%20%
Pet supplies62%27%5%32%
Electronics51%70%17%9%
Books42%67%6%20%
Sporting goods40%28%11%47%
Luxury items30%22%10%54%
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This statistic presents the most common channels used to purchase products according to internet users in the United States as of February 2016, sorted by category. During the survey period, 55 percent of respondents stated that they had purchased clothing and apparel from Amazon or other third-party retailer websites in the past year.
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Release date
October 2016
Region
United States
Survey time period
February 2016
Number of respondents
1,433 respondents
Age group
18 years and older
Special properties
in the past year
Method of interview
Online interview
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Statistics on "E-commerce in the United States"
  • Market volume
  • Category spending
  • Retailers and websites
  • Online shoppers
  • Shopping behavior
  • Device usage
  • Mobile commerce
  • Digital payments
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