U.S. leading shopping channels 2016, by category

Channels used to purchase products according to internet users in the United States as of February 2016, by category

by Statista Research Department, last edited Oct 11, 2016
U.S. leading shopping channels 2016, by category This statistic presents the most common channels used to purchase products according to internet users in the United States as of February 2016, sorted by category. During the survey period, 55 percent of respondents stated that they had purchased clothing and apparel from Amazon or other third-party retailer websites in the past year.
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Channels used to purchase products according to internet users in the United States as of February 2016, by category

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Physical storeAmazon or other third-party online retailerBrand websiteDid not purchase
Food/grocery90%17%3%6%
Consumer packaged goods86%23%2%7%
Clothing and apparel78%55%42%4%
Household goods77%39%10%13%
Tools68%31%6%24%
Office supplies65%39%7%20%
Pet supplies62%27%5%32%
Electronics51%70%17%9%
Books42%67%6%20%
Sporting goods40%28%11%47%
Luxury items30%22%10%54%
Physical storeAmazon or other third-party online retailerBrand websiteDid not purchase
Food/grocery90%17%3%6%
Consumer packaged goods86%23%2%7%
Clothing and apparel78%55%42%4%
Household goods77%39%10%13%
Tools68%31%6%24%
Office supplies65%39%7%20%
Pet supplies62%27%5%32%
Electronics51%70%17%9%
Books42%67%6%20%
Sporting goods40%28%11%47%
Luxury items30%22%10%54%
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by Statista Research Department, last edited Oct 11, 2016
This statistic presents the most common channels used to purchase products according to internet users in the United States as of February 2016, sorted by category. During the survey period, 55 percent of respondents stated that they had purchased clothing and apparel from Amazon or other third-party retailer websites in the past year.
Show more
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