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Top 5 biggest negatives for brand reputation U.S. 2015

This statistic shows the top five issues which have a negative impact on a brand's reputation. In 2016, 80 percent of respondents thought lying or misrepresenting facts about a product or service was either very or extremely damaging to a brand's reputation.

Reputational issues with the biggest impact in the U.S. in 2015

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Sources

Release date

February 2016

Region

United States

Survey time period

November and December 2015

Number of respondents

More than 23,000

Special properties

general public and opinion elites

Supplementary notes

A detailed methodology was not provided by the source.

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Statistics on "Product recalls in the United States"

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