This statistic shows the top five issues which have a negative impact on a brand's reputation. In 2016, 80 percent of respondents thought lying or misrepresenting facts about a product or service was either very or extremely damaging to a brand's reputation.
Reputational issues with the biggest impact in the U.S. in 2015
(showing top-2-boxes)
Characteristic
Share of respondents who felt the scenario was very/extremely damaging
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Harris Poll. (February 18, 2016). Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes) [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll. "Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes)." Chart. February 18, 2016. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll. (2016). Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes). Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll. "Reputational Issues with The Biggest Impact in The U.S. in 2015 (Showing Top-2-boxes)." Statista, Statista Inc., 18 Feb 2016, https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll, Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes) Statista, https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/ (last visited December 09, 2024)
Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes) [Graph], Harris Poll, February 18, 2016. [Online]. Available: https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/