has over 302 million users of social networks in 2022.
In 2022, social media penetration in the United States reached 90 percent, up from 88 percent in 2021. By 2027, it is estimated that 95 percent of the country will actively be using social media. With the third largest social media audience worldwide, the U.S. Social network user penetration in the United States from 2018 to 2027
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Statistics on Social media usage in the United States
Overview
5
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic Social media users in the United States 2019-2028
- Premium Statistic United States: social network penetration 2018-2027
Benchmarks
8
- Premium Statistic Most used social media platforms by type in the U.S. 2022
- Premium Statistic Social network usage by brand in the U.S. 2022
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic Leading iPhone social media apps in the U.S. 2022, by downloads
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic U.S. adult and teen Instagram and Tiktok usage 2020-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
Usage
7
- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Most common social media activities in the U.S. 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2022
- Basic Statistic U.S. social media interactions per article 2022, by topic
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. young users daily media activities during the COVID-19 pandemic 2021, by age
Facebook
8
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Facebook users in the United States 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2022
- Premium Statistic U.S. Facebook users 2022, by age and gender
- Basic Statistic Facebook usage reach in the United States 2021, by gender
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Facebook usage reach in the United States 2021, by education
Instagram
8
- Premium Statistic Instagram users in the United States 2018-2027
- Basic Statistic U.S. Instagram users 2022, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by gender
- Premium Statistic Instagram monthly active user ratio in the U.S. 2021, by frequency
- Basic Statistic Rate of Instagram user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable impression of Instagram 2022
TikTok
8
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok usage distribution in the U.S. 2022, by age
- Premium Statistic U.S. TikTok usage frequency 2021
- Premium Statistic U.S. TikTok usage frequency 2021, by gender
- Premium Statistic U.S. TikTok usage frequency 2021, by household income
- Premium Statistic Rate of TikTok user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable opinion of TikTok 2021
Other major platforms
5
- Premium Statistic Twitter users in the United States 2018-2027
- Premium Statistic Number of LinkedIn users in the United States 2018-2027
- Premium Statistic Pinterest users in the United States 2018-2027
- Premium Statistic Reddit users in the United States 2018-2027
- Premium Statistic SnapChat users in the United States 2018-2027
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the United States 2022
- Premium Statistic Facebook brand profile in the United States 2022
- Premium Statistic Instagram brand profile in the United States 2022
- Premium Statistic TikTok brand profile in the United States 2022
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
7
- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend change in the U.S. 2018-2026
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Social media ad spend growth in the U.S. 2018-2026
Opinions
5
- Basic Statistic U.S. internet users who think social media is good or bad for society 2021
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
- Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
- Basic Statistic U.S. adults on the metaverse replacing social media 2021
- Basic Statistic U.S. Gen Z opinion of social media appearance 2021
Further related statistics
20
- Asia Pacific: social network penetration 2012-2018
- Facebook: online reach in Australia 2015-2022
- Facebook: online reach in Saudi Arabia 2017-2023
- Middle East and Africa: social network penetration 2012-2018
- Facebook's penetration rate in Japan FY 2014-2021
- Facebook: online reach in Israel 2017-2023
- Facebook: online penetration in Middle East and Africa 2012-2018
- Nigeria: social network penetration 2017-2026
- Argentina: Facebook online reach 2018-2027
- Facebook: online reach in Vietnam 2017-2023
- Facebook: online reach in South Korea 2017-2026
- South Africa: Facebook usage penetration 2017-2026
- Number of U.S. Facebook users 2018, by age
- Share of Americans who used Instagram regularly in 2018
- Number of U.S. Pinterest users 2017, by age
- Opinion on the temporary shutdown of social networks in the event of an attack in France 2019
- Social network usage by frequency in Chile 2022
- Social media usage as primary news source in Australia 2017 by generation
- Leading social media platforms among Gen Z Thailand 2020
- Social network usage by frequency in Germany 2022
Further Content: You might find this interesting as well
Statistics
- Asia Pacific: social network penetration 2012-2018
- Facebook: online reach in Australia 2015-2022
- Facebook: online reach in Saudi Arabia 2017-2023
- Middle East and Africa: social network penetration 2012-2018
- Facebook's penetration rate in Japan FY 2014-2021
- Facebook: online reach in Israel 2017-2023
- Facebook: online penetration in Middle East and Africa 2012-2018
- Nigeria: social network penetration 2017-2026
- Argentina: Facebook online reach 2018-2027
- Facebook: online reach in Vietnam 2017-2023
- Facebook: online reach in South Korea 2017-2026
- South Africa: Facebook usage penetration 2017-2026
- Number of U.S. Facebook users 2018, by age
- Share of Americans who used Instagram regularly in 2018
- Number of U.S. Pinterest users 2017, by age
- Opinion on the temporary shutdown of social networks in the event of an attack in France 2...
- Social network usage by frequency in Chile 2022
- Social media usage as primary news source in Australia 2017 by generation
- Leading social media platforms among Gen Z Thailand 2020
- Social network usage by frequency in Germany 2022
Statista. (June 15, 2022). Social network user penetration in the United States from 2018 to 2027 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/304737/social-network-penetration-in-usa/
Statista. "Social network user penetration in the United States from 2018 to 2027." Chart. June 15, 2022. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/304737/social-network-penetration-in-usa/
Statista. (2022). Social network user penetration in the United States from 2018 to 2027. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/304737/social-network-penetration-in-usa/
Statista. "Social Network User Penetration in The United States from 2018 to 2027." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/304737/social-network-penetration-in-usa/
Statista, Social network user penetration in the United States from 2018 to 2027 Statista, https://www.statista.com/statistics/304737/social-network-penetration-in-usa/ (last visited March 22, 2023)
Social network user penetration in the United States from 2018 to 2027 [Graph], Statista, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/304737/social-network-penetration-in-usa/