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United States: social network penetration 2017-2023
United States: social network penetration 2017-2023
Social network user penetration in the United States from 2017 to 2023
by J. Clement,
last edited
Feb 18, 2019
This statistic provides information on the social network penetration in the United States from 2017 to 2023. In 2023, it is expected that 76 percent of the population in the United States will be accessing social networks, up from 74.5 percent in 2018.
Social network user penetration in the United States from 2017 to 2023
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| Percentage of population | |
|---|---|
| 2023* | 76% |
| 2022* | 75.9% |
| 2021* | 75.6% |
| 2020* | 75.4% |
| 2019* | 75% |
| 2018 | 74.5% |
| 2017 | 74% |
| Percentage of population | |
|---|---|
| 2023* | 76% |
| 2022* | 75.9% |
| 2021* | 75.6% |
| 2020* | 75.4% |
| 2019* | 75% |
| 2018 | 74.5% |
| 2017 | 74% |
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by J. Clement,
last edited
Feb 18, 2019
This statistic provides information on the social network penetration in the United States from 2017 to 2023. In 2023, it is expected that 76 percent of the population in the United States will be accessing social networks, up from 74.5 percent in 2018.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- February 2019
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Forecast.
Individuals who use a social network site via any device at least once per month.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Forecast.
Individuals who use a social network site via any device at least once per month.
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Number of U.S. Facebook users 2018, by age
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by genderShare of U.S. adults who use social media 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults who use social media 2019, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)Average daily time spent on social media by U.S. users 2015-2021
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Social network usage by brand in the U.S. 2019
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social media in the past 4 weeks?Social media activities in the U.S. 2019
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 1st quarter 2019Mobile share of U.S. social media visits 2017-2019
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Most popular mobile social networking apps in the United States as of March 2019, by reachMost popular social media apps in the U.S. 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)Most popular social media apps in the U.S. 2019, by session length
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessionsMost popular social media apps in the U.S. 2019, by monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)Leading mobile messengers in the U.S. 2019, by users
The most important statistics
- Leading countries based on number of Facebook users as of April 2019 (in millions)Countries with the most Facebook users 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 1st quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2023 (in millions)Instagram: number of users in the United States 2017-2023
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of February 2019, by genderInstagram usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational backgroundInstagram usage reach in the United States 2019, by education
- Distribution of Instagram users in the United States as of May 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Statistics
- Canada: social network penetration 2017-2023
- Facebook: online reach in Vietnam 2017-2023
- Facebook: online reach in South Africa 2017-2023
- Facebook: online reach in Saudi Arabia 2017-2023
- Facebook: online reach in Israel 2017-2023
- Canada: Facebook usage penetration 2017-2023
- Facebook: online reach in Argentina 2017-2023
- Facebook: online penetration in Germany 2014-2018
- Asia Pacific: social network penetration 2012-2018
- Middle East and Africa: social network penetration 2012-2018
- Facebook: online reach in South Korea 2015-2022
- Social network penetration in the United Kingdom (UK) 2014-2018
- North America: social network penetration 2012-2018
- Argentina: social network penetration 2017-2023
- Facebook: online reach in Australia 2015-2022
- Global enterprise social networks revenue 2019-2019
- WhatsApp usage in Australia 2017 by generation
- Social networks subscribers among teenagers in France 2017
- Social network usage by brand in Austria 2019
- Social media mentions on Goya Awards Spain 2018 by type
Studies
- Social networks usage in Spain
- Social media usage in South Korea
- Social networks in China
- Mobile social media usage worldwide
- Social media usage in Latin America
- Mobile social media usage in the United States
- Social media usage in the Netherlands
- Social media in Singapore
- Social media usage in the United Kingdom (UK)
- Social networking in Canada
- Social media usage worldwide
- Social media usage in the United States
- Social media usage in India
- Internet usage in Denmark
- Internet usage in Central and Eastern Europe
Statistics on "Social media usage in the United States"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by ethnicity
- Percentage of adults in the United States who use social networks as of February 2019, by income
- Percentage of adults in the United States who use social networks as of February 2019, by urbanity
- Percentage of adults in the United States who use social networks as of February 2019, by educational background
- Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- Which social networks do you use regularly?
- What kinds of social media do you use regularly?
- Which of these things have you done on social media in the past 4 weeks?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in February 2019
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
- Trustworthiness of social media sites according to adults in the United States as of November 2018
- Mobile share of social media visits in the United States from 4th quarter 2017 to 1st quarter 2019
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)
- Most popular mobile messaging apps in the United States as of March 2019, by mobile reach
- Most popular mobile messaging apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile messaging apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile messaging apps in the United States as of March 2019, by usage sessions
- Leading countries based on number of Facebook users as of April 2019 (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 1st quarter 2019 (in millions)
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Number of Instagram users in the United States from 2017 to 2023 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Percentage of U.S. adults who use Instagram as of February 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational background
- Distribution of Instagram users in the United States as of May 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by gender
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most-followed fashion and beauty influencers on Instagram in the United States as of June 2019
- Most-followed travel influencers on Instagram in the United States as of June 2019
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media presence of small businesses in the United States as of March 2018
- Types of content posted on social media by small businesses in the United States as of March 2018
- Social network penetration in Canada from 2017 to 2023
- Facebook usage penetration in Vietnam from 2017 to 2023
- Facebook usage penetration in South Africa from 2017 to 2023
- Facebook usage penetration in Saudi Arabia from 2017 to 2023
- Facebook usage penetration in Israel from 2017 to 2023
- Facebook usage penetration in Canada from 2017 to 2023
- Facebook usage penetration in Argentina from 2017 to 2023
- Facebook penetration in Germany from 2014 to 2018
- Social network penetration in Asia Pacific from 2012 to 2018
- Social network penetration in the Middle East and Africa from 2012 to 2018
- Facebook usage penetration in South Korea from 2015 to 2022
- Social network penetration in the United Kingdom (UK) from 2014 to 2018
- Social network penetration in North America from 2012 to 2018
- Social network user penetration in Argentina from 2017 to 2023
- Facebook usage penetration in Australia from 2015 to 2022
- Revenue from enterprise social networks worldwide from 2010 to 2019 (in million U.S. dollars)
- Share of WhatsApp usage in Australia in 2017, by generation
- Did you subscribe to one or more social networks ?
- Which social networks do you use regularly?
- Number of mentions on social networks on the Goya Awards in Spain between January 29 and February 4, 2018, by type of social media
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