Hispanic Millennials who shopped at a Hispanic grocery in the U.S. 2015, by language

Hispanic Millennials who shopped at a Hispanic supermarket in the United States as of 2015, by language

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Release date

April 2016

Region

United States

Survey time period

3 weeks from June 30, 2015 to July 21, 2015

Number of respondents

2,017*

Age group

18-34 years

Special properties

Hispanic Millennials**

Method of interview

Online survey

Supplementary notes

* The number was calculated internally based on the share of respondents who indicated that they have shopped at a Hispanic grocery store.
** Includes English-preferred, Spanish-preferred, and bilingual Hispanic households.
Nielsen Homescan Panel for 3 weeks from June 30, 2015 to July 21, 2015.
Hispanic Grocery/Supermarket is a grocery supermarket that offers a substantial amount of products from Hispanic/Latin origin, carries Hispanic produce fruits/vegetables), and may offer Latino bakery items, tortillas, Hispanic meat cuts or specialty products (horchata, batidos), as well as outlets also known as ethnic supermarkets.

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