Budget anticipation of marketing managers in Sweden 2019, by companies’ revenue

According to a survey from 2019, 22.7 percent of marketing managers of companies with a revenue of more than one billion Swedish kronor anticipated an increase of their marketing budget in the coming year.

For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.

Will your total marketing budget increase or decrease in the coming year?

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Source

Release date

November 2019

Region

Sweden

Survey time period

September 20 to October 18, 2019

Number of respondents

37 respondents

Special properties

86,5 percent of B2B businesses, 2.7 percent of B2C businesses, 10.8 percent B2B & B2C businesses

Supplementary notes

This question was phrased by the source as follows: "Kommer er totala marknadsbudget att öka eller minska vid årets budgetering?"

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