According to a survey from 2019, 22.7 percent of marketing managers of companies with a revenue of more than one billion Swedish kronor anticipated an increase of their marketing budget in the coming year.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Will your total marketing budget increase or decrease in the coming year?
Characteristic
< 500 million SEK
>1,000 million SEK
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Pyramid. (November 7, 2019). Will your total marketing budget increase or decrease in the coming year? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. "Will your total marketing budget increase or decrease in the coming year?." Chart. November 7, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. (2019). Will your total marketing budget increase or decrease in the coming year?. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. "Will Your Total Marketing Budget Increase or Decrease in The Coming Year?." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid, Will your total marketing budget increase or decrease in the coming year? Statista, https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/ (last visited July 27, 2024)
Will your total marketing budget increase or decrease in the coming year? [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/