In 2023, when asked how their companies viewed marketing, approximately 42 percent of responding marketers from the United Kingdom said that marketing marketing was completely understood in their companies and was seen as an investment. On the other hand, 10 percent said tha marketing was not understood by the rest of the business.
Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of February 2023
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Statistics on Marketing in the United Kingdom (UK)
Marketing budgets
7
- Premium Statistic Share of marketing budgets in revenue worldwide 2014-2022
- Premium Statistic Share of marketing in company budgets in the UK 2023, by industry
- Premium Statistic Marketing spending growth in EU-5 2023
- Premium Statistic Influence of inflation on marketing budgets in the UK 2023, by industry
- Premium Statistic Marketing budget revision in the UK Q4 2022, by category
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic Change in marketing budgets at companies in the UK 2022, by industry
Doing business
8
- Premium Statistic Advertising industry turnover in the UK 2008-2020
- Premium Statistic Number of advertising companies in the UK 2008-2020
- Premium Statistic PR & communications industry turnover in the UK 2008-2020
- Premium Statistic Number of PR & communications companies in the UK 2008-2020
- Premium Statistic Marketing priorities in EU-5 2022
- Premium Statistic Leading marketing challenges in the UK 2023
- Premium Statistic Marketing strategies used in the UK 2022
- Premium Statistic Frequency of measuring marketing metrics in the UK 2023
International trade
4
- Premium Statistic Trade balance of advertising & market research services in the UK 2016-2021
- Premium Statistic Export value of advertising & market research services from the UK 2021, by country
- Premium Statistic Actions UK businesses take to target overseas customers 2022
- Premium Statistic Share of marketing budgets dedicated to domestic markets in the UK 2023
Workforce
8
- Basic Statistic Advertising and marketing economy employment in the UK 2011-2021
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Marketing professionals in the UK 2022, by gender
- Premium Statistic Share of marketers likely to stay in the profession in the UK 2023
- Premium Statistic Top marketing job characteristics in the UK 2023
- Premium Statistic Top marketing skills gaps in the UK 2023
- Premium Statistic Most overrated marketing skills in the UK 2023, by company type
- Premium Statistic Marketing department changes in the UK 2022
Pay
7
- Basic Statistic Highest paid occupations in the UK 2022
- Premium Statistic Salary per annum of marketing specialists in London 2022
- Premium Statistic Earnings of marketing professionals in the UK 2023, by socio-economic background
- Premium Statistic Earnings of marketing professionals in the UK 2023, by ethnicity
- Premium Statistic Contract rates per day of marketing specialists in London 2022
- Premium Statistic Pay gap in marketing in the UK 2023, by type
- Premium Statistic Benefits received by marketing professionals in the UK 2022
Trending topics
8
- Premium Statistic Top reasons why companies invest in sustainable marketing in Europe 2022
- Premium Statistic How much companies spent on marketing strategy for sustainability in Europe 2021
- Premium Statistic Leading results seen by companies investing in sustainable marketing in Europe 2022
- Premium Statistic Leading arguments for preferring sustainable brands in the U.S. and UK 2022
- Premium Statistic Appropriateness of brands taking a stance on social issues in the UK 2023
- Premium Statistic Reasons why brands took a stance on politically charged issues in the UK 2023
- Premium Statistic Reasons why brands do not take a stance on politically charged issues in the UK 2023
- Premium Statistic Expected use of consumer data in the metaverse according to retailers UK 2022
Further related statistics
21
- Eli Lilly: marketing expenses 2013-2022
- Marketing expenditure growth in the UK 2023, by type
- Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2023
- Number of tech, media, digital, and marketing M&A deals worldwide 2018-2022
- Value of tech, media, digital, and marketing M&A deals worldwide 2018-2022
- Marketing automation market size worldwide 2021-2030
- Influencer marketing expenditure in the U.S. 2019-2024
- Global influencer marketing value 2016-2023
- Click-to-open rates of marketing e-mails worldwide 2022, by industry
- Mexico: salary in marketing, advertising & media 2023, by position
- Marketing channels using automation worldwide 2023
- Content marketing technologies used worldwide 2022
- Change in total and digital marketing spending in the U.S. 2023, by industry
- Leading challenges for brands to invest more in influencer marketing in Brazil 2023
- Most overrated marketing skills in the UK 2023
- Business areas in the responsibility of marketing in the UK 2023
- Biggest marketing trends 2023
- Common marketing formats among brands in China 2023
- Marketing's primary responsibilities in companies according to CMOs in the U.S. 2023
- Most undervalued marketing skills in the UK 2023
- B2B marketing data spending and annual growth in the U.S. 2020-2024
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Statista. (March 31, 2023). Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Statista. "Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of February 2023." Chart. March 31, 2023. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Statista. (2023). Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Statista. "Understanding of Marketing in Companies According to Marketers in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Statista, Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/ (last visited May 29, 2023)
Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of February 2023 [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/