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Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016

Which measurements do you use to determine a digital campaign's success?

by Statista Research Department, last edited Feb 1, 2016
Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016 This statistic illustrates the measures for success of digital marketing campaigns as viewed by UK marketers and advertisers in 2016. Of respondents, 57 percent viewed "total conversions" as the best measure to success.
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Which measurements do you use to determine a digital campaign's success?

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