During a 2023 survey carried out among in-house and agency marketers, it was found that in-flight campaign optimisation based on data was the factor that mattered most when measuring their marketing campaigns, named by 57 percent of respondents. Accuracy of campaign measurement as well as consistency and comparability of data ranked second, both mentioned by 48 percent of responding marketers.
Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023
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AudienceXpress. (November 13, 2023). Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/521091/digital-marketing-digital-campaign-sucess-measurement-uk/
AudienceXpress. "Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023." Chart. November 13, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/521091/digital-marketing-digital-campaign-sucess-measurement-uk/
AudienceXpress. (2023). Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/521091/digital-marketing-digital-campaign-sucess-measurement-uk/
AudienceXpress. "Leading Marketing Measurement Priorities According to Marketers in The United Kingdom (Uk) as of September 2023." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/521091/digital-marketing-digital-campaign-sucess-measurement-uk/
AudienceXpress, Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023 Statista, https://www.statista.com/statistics/521091/digital-marketing-digital-campaign-sucess-measurement-uk/ (last visited October 06, 2024)
Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023 [Graph], AudienceXpress, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/521091/digital-marketing-digital-campaign-sucess-measurement-uk/