Ethnic background of UK marketing professionals 2021-2023
During a 2023 survey carried out among more than 3,000 marketers from the United Kingdom, 84 percent of respondents identified as white. Second largest group with 6.5 percent were marketers who identified as Asian or Asian British, followed by 1.8 percent of individuals who identified as Black, African Caribbean or Black British. The remaining 4.4 percent identified as mixed raced or belonging to multiple ethnic groups.
