Most overrated marketing skills in the UK 2024

Published by Statista Research Department, Apr 11, 2024
During a 2024 survey carried out among marketers from the United Kingdom (UK), roughly 23 percent of respondents stated that they considered social media marketing the most overrated marketing skill. Digital marketing ranked second, named by 16 percent of responding marketers.

Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024

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Release date

April 2024

Region

United Kingdom

Survey time period

as of April 2024

Supplementary notes

The source does not provide information about the date of survey or the type of survey used. The date provided is the release date.

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Statistics on " Marketing in the United Kingdom (UK) "

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Topics

Marketing in the United KingdomDigital retail media advertising in EuropeAdvertising in the UKAdvertising in EuropeDigital advertising in Europe
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