U.S. news media: mobile readiness 2016

The graph shows interest of newsrooms in digital tools in the United States as of early 2016. Among responding news organizations, most were interested in using digital tools for engaging audiences on social media.

Newsrooms interest in digital tools in the United States in 2016

Characteristic	Average level of interest on a scale from 1 to 5*
Engaging audiences on social media	4.26
Engaging audiences on mobile	4.09
Article design	3.73
Homepage design	3.53
Comment Sections	3.43
Designing mobile websites	3.32
Designing mobile apps	3.27

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Release date

August 2016

More information

Region

United States

Survey time period

early 2016

Number of respondents

525 newsroom employees

Method of interview

Email survey

Supplementary notes

* Each item measured from 1 to 5, with 5 indicating very interested and 1 indicating very uninterested.

The source provides the following comment: "We note that the resulting [survey] data are not representative of the news media at large; rather, the data represent the subset willing to fill out a short survey."

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