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Estimated weekly TV ad spend of U.S. companies December 2020

GEICO was the leading advertiser on TV in the United States in the second week of December 2020. The insurer was estimated to have spent 34.39 million U.S. dollars on TV promotion alone. GEICO was also the highest spender among other insurance companies in the U.S. in 2019, with total ad expenditures reaching about to 1.62 billion U.S. dollars that year. Other prominent TV advertisers in December were network providers such as AT&T or T-Mobile, as well as various insurers such as Progressive and State Farm.

TV advertising in the United States


Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week there are new creatives popping up on TV. Throughout the year spending on new commercials oscillates between lows of 107 million U.S. dollars and highs of 548 million. However, not surprisingly, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at over 4.51 million U.S. dollars in 2019, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Consequently, new creative spending during these periods can surpass 500 million U.S. dollars. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force or Snickers’ Betty White.

Leading TV advertisers in the United States from December 3 to 10, 2020, by weekly advertising spending

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Source

Release date

December 2020

Region

United States

Survey time period

December 3 to 10, 2020

Special properties

figures are estimates; data accessed on December 11, 2020

Supplementary notes

Figures have been rounded.

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Statistics on "TV advertising in the U.S."

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