The statistic shows estimated weekly TV advertising spending of selected companies in the United States from July 31 to August 7, 2018. The source estimates that the U.S. insurance company GEICO spent 17.12 million U.S. dollars on TV promotion in the measured period. In 2018, TV advertising is expected to generate 69.87 billion U.S. dollars in revenues in the United States. In 2016, TV was the second largest ad medium, behind direct mail.
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Estimated weekly TV ad spend of U.S. companies July to August 2018
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Leading TV advertisers in the United States from July 31 to August 7, 2018, by weekly advertising spending (in million U.S. dollars)
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The statistic shows estimated weekly TV advertising spending of selected companies in the United States from July 31 to August 7, 2018. The source estimates that the U.S. insurance company GEICO spent 17.12 million U.S. dollars on TV promotion in the measured period. In 2018, TV advertising is expected to generate 69.87 billion U.S. dollars in revenues in the United States. In 2016, TV was the second largest ad medium, behind direct mail.
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The statistic shows estimated weekly TV advertising spending of selected companies in the United States from July 31 to August 7, 2018. The source estimates that the U.S. insurance company GEICO spent 17.12 million U.S. dollars on TV promotion in the measured period. In 2018, TV advertising is expected to generate 69.87 billion U.S. dollars in revenues in the United States. In 2016, TV was the second largest ad medium, behind direct mail.
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- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- July 31 to August 7, 2018
- Special properties
- figure are estimtes; data accessed on August 7, 2018
- Supplementary notes
- Figures have been rounded.
More information
- Region
- United States
- Survey time period
- July 31 to August 7, 2018
- Special properties
- figure are estimtes; data accessed on August 7, 2018
- Supplementary notes
- Figures have been rounded.
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Statistics on "TV advertising in the U.S."
- Global overview
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- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
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- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
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- Ad prices
The most important statistics
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- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2017
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2017
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The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2017
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The most important statistics
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- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
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- Corporate use
The most important statistics
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- Consumer perceptions
The most important statistics
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
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