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Estimated weekly TV ad spend of U.S. companies February 2019
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Estimated weekly TV ad spend of U.S. companies February 2019
Leading TV advertisers in the United States from February 15 to 22, 2019, by weekly advertising spending (in million U.S. dollars)
The statistic shows estimated weekly TV advertising spending of selected companies in the United States from February 15 to 22, 2019. The source estimates that the U.S. insurance company GEICO spent 24.89 million U.S. dollars on TV promotion in the measured period. In 2018, TV advertising is expected to generate 69.87 billion U.S. dollars in revenues in the United States. In 2016, TV was the second largest ad medium, behind direct mail.
Leading TV advertisers in the United States from February 15 to 22, 2019, by weekly advertising spending (in million U.S. dollars)
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The statistic shows estimated weekly TV advertising spending of selected companies in the United States from February 15 to 22, 2019. The source estimates that the U.S. insurance company GEICO spent 24.89 million U.S. dollars on TV promotion in the measured period. In 2018, TV advertising is expected to generate 69.87 billion U.S. dollars in revenues in the United States. In 2016, TV was the second largest ad medium, behind direct mail.
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- Release date
- February 2019
- Region
- United States
- Survey time period
- February 15 to 22, 2019
- Special properties
- figure are estimtes; data accessed on February 22, 2019
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- February 15 to 22, 2019
- Special properties
- figure are estimtes; data accessed on February 22, 2019
- Supplementary notes
- Figures have been rounded.
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Statistics on "TV advertising in the U.S."
- Global overview
The most important statistics
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- U.S. revenue/spending
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
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- Ad prices
The most important statistics
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- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2018
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- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
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The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2017
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)Leading advertisers at the Academy Awards 2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers
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- Categories
The most important statistics
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- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
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- Programmatic/addressable
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
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- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Corporate use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
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- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017Short-form DRTV advertising campaigns in the U.S. 2011-2017
- Consumer perceptions
The most important statistics
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- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Trust in TV advertising in the United States as of March 2017, by network categoryTrust in TV advertising in the U.S. 2017, by network category
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016DVR user reaction to advertising in the U.S. 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
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- Scatter vs. upfront TV ad spend share in the U.S. 2016
- TV ad spending in Belgium 2015-2018
- TV ad spend share of gaming companies in the U.S. 2015
- Leading spot TV advertisers in the U.S. 2013
- TV advertising spending share in Egypt 2008-2015
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- U.S. miscellaneous shopping goods stores ad spend 2010-2016
- Advertising expenditure in Finland 2008-2015, by medium
- British Gas' advertising spending in the United Kingdom (UK) 2012-2014
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Studies
- TV advertising in the U.S.
- Advertising in Europe
- Advertising in Belgium
- Digital advertising in Europe
- Advertising market in the U.S.
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- BRICS advertising
- Television in Germany
- Advertising in Italy
- Political advertising in the U.S.
- Advertising in North America
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advanced TV Trends
- Advertising in the Nordics
Statistics on "TV advertising in the U.S."
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Change in TV advertising spending in selected formats in the United States in September 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
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- Leading TV advertisers in the United States from February 15 to 22, 2019, by weekly advertising spending (in million U.S. dollars)
- TV advertising spending of Google in the United States in 2015 and 2016 (in million U.S. dollars)
- TV advertising spending of Microsoft in the United States in 2015 and 2016 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
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- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
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- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
- Planned changes to marketing budgets in the United States in 2017, by channel
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
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- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
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- Attitudes towards product placement in shows and movies in the United States as of June 2018
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