Estimated weekly TV ad spend of U.S. companies January 2020
GEICO was the leading advertiser on TV in the United States in the last week of January 2020. The insurer was estimated to have spent 28.5 million U.S. dollars on TV promotion alone. GEICO was also the highest spender among other insurance companies in the U.S. in 2018, with total ad expenditures reaching close to 1.55 billion U.S. dollars that year. Other prominent TV advertisers in January were vehicle manufacturers like Lincoln Motor Company, as well as various insurers such as Progressive and State Farm.
Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week there are new creatives popping up on TV. Throughout the year spending on new commercials oscillates between lows of 70 million U.S. dollars and highs of 250 million. However, not surprisingly, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at over 4.5 million U.S. dollars in 2019, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Consequently, new creative spending during these periods can surpass 500 million U.S. dollars. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force or Snickers’ Betty White.
TV advertising in the United States
Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week there are new creatives popping up on TV. Throughout the year spending on new commercials oscillates between lows of 70 million U.S. dollars and highs of 250 million. However, not surprisingly, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at over 4.5 million U.S. dollars in 2019, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Consequently, new creative spending during these periods can surpass 500 million U.S. dollars. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force or Snickers’ Betty White.
