Try our corporate solution for free!
(212) 419-8286

Estimated weekly TV ad spend of U.S. companies December 2020

GEICO was the leading advertiser on TV in the United States in the second week of December 2020. The insurer was estimated to have spent 34.39 million U.S. dollars on TV promotion alone. GEICO was also the highest spender among other insurance companies in the U.S. in 2019, with total ad expenditures reaching about to 1.62 billion U.S. dollars that year. Other prominent TV advertisers in December were network providers such as AT&T or T-Mobile, as well as various insurers such as Progressive and State Farm.

TV advertising in the United States

Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week there are new creatives popping up on TV. Throughout the year spending on new commercials oscillates between lows of 107 million U.S. dollars and highs of 548 million. However, not surprisingly, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at over 4.51 million U.S. dollars in 2019, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Consequently, new creative spending during these periods can surpass 500 million U.S. dollars. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force or Snickers’ Betty White.

Leading TV advertisers in the United States from December 3 to 10, 2020, by weekly advertising spending

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2020


United States

Survey time period

December 3 to 10, 2020

Special properties

figures are estimates; data accessed on December 11, 2020

Supplementary notes

Figures have been rounded.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "TV advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.