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Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)

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U.S. cable and other pay TV services ad spend 2010-2017 This statistic presents information on the advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017. According to the source, in 2016, advertising expenditures for this industry reached 12.23 billion U.S. dollars.
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Advertising spending in million U.S. dollars
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Advertising spending in million U.S. dollars
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Description Source More information
This statistic presents information on the advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017. According to the source, in 2016, advertising expenditures for this industry reached 12.23 billion U.S. dollars.
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Release date
June 2017
Region
United States
Survey time period
2010 to 2014 and 2016
Special properties
Industry SIC code: 4841
Supplementary notes
* Forecast. Figures prior to 2016 come from earlier reporting, and the 2015 figure was a forecast at that time.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.

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