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Leading visitor attractions in London 2019

With around 6.24 million visitors, the British Museum was the most visited attraction in London in 2019. It was closely followed by the Tate Modern with nearly 6.1 million visitors and The National Gallery with over six million visitors. The three museums also rank as the top visitor attractions in the United Kingdom (UK).

London’s cultural attractions most popular with tourists

Thanks to cultural policy in the United Kingdom (UK), museums and art galleries sponsored by the UK Department for Digital, Culture, Media and Sport offer free admission to the public. This not only makes arts and culture accessible to a wider of section of society, but also makes visiting more convenient for tourists. Overseas visitors make up a major proportion of visits to British museums – more than half of all visitors to the Tate, National Gallery and British Museum respectively.

What about paid attractions?

According to Visit England’s Annual Survey of Visits to Visitor Attractions, the most visited paid attractions in London are historical sites including the Tower of London, Royal Botanic Gardens and St Paul’s Cathedral. This is perhaps unsurprising considering the number of sightseeing possibilities in London. As one of the world’s leading city destinations for international tourism, the number of international tourists in London tends to increase each year.

Number of visits to leading visitor attractions in London (UK) in 2019*

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Release date

July 2020


United Kingdom (England)

Survey time period


Supplementary notes

* Visitor attractions in membership with ALVA.
Figures have been rounded.

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Statistics on "London"

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