This statistic shows the results of a survey conducted in February 2016. U.S. consumers aged 18 to 34 years (Millennials) were asked why they shop at their favorite retailers. During the survey, 46 percent of Millennial consumers cited brand loyalty as a reason.
Millennials: Thinking of your favorite retailer, why do you shop here?
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PwC. (February 29, 2016). Millennials: Thinking of your favorite retailer, why do you shop here? [Graph]. In Statista. Retrieved March 06, 2021, from https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC. "Millennials: Thinking of your favorite retailer, why do you shop here?." Chart. February 29, 2016. Statista. Accessed March 06, 2021. https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC. (2016). Millennials: Thinking of your favorite retailer, why do you shop here?. Statista. Statista Inc.. Accessed: March 06, 2021. https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC. "Millennials: Thinking of Your Favorite Retailer, Why Do You Shop Here?." Statista, Statista Inc., 29 Feb 2016, https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC, Millennials: Thinking of your favorite retailer, why do you shop here? Statista, https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/ (last visited March 06, 2021)