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Reasons why U.S. Millennials shop at their favorite retailers 2016

Published by Statista Research Department, Feb 29, 2016
This statistic shows the results of a survey conducted in February 2016. U.S. consumers aged 18 to 34 years (Millennials) were asked why they shop at their favorite retailers. During the survey, 46 percent of Millennial consumers cited brand loyalty as a reason.

Millennials: Thinking of your favorite retailer, why do you shop here?

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Source

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Release date

February 2016

Region

United States

Survey time period

February 2016

Number of respondents

1,000 respondents

Age group

18-34 years

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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