As of February 2019, it was found that 44 percent of U.S. Amazon shoppers had purchased electronics via the company’s website. The electronics segment was the most popular product category purchased by Amazon shoppers in the United States, followed by apparel, footwear/jewelry and home & kitchen goods.
Amazon relevance in the United States
For many online shoppers in the United States and abroad, Amazon is at the core of their online shopping experience. When asked about the most important platforms when first researching products online, 66 percent of U.S. Amazon users stated that they started their search an Amazon, ahead of search engines (20 percent) or even the brand website (four percent). The key reasons for U.S. users to shop via Amazon were price and low shipping costs.
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Feedvisor. (March 19, 2019). Leading product categories purchased by Amazon shoppers in the United States as of February 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/639155/popular-amazoncom-sales-by-category/
Feedvisor. "Leading product categories purchased by Amazon shoppers in the United States as of February 2019." Chart. March 19, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/639155/popular-amazoncom-sales-by-category/
Feedvisor. (2019). Leading product categories purchased by Amazon shoppers in the United States as of February 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/639155/popular-amazoncom-sales-by-category/
Feedvisor. "Leading Product Categories Purchased by Amazon Shoppers in The United States as of February 2019." Statista, Statista Inc., 19 Mar 2019, https://www.statista.com/statistics/639155/popular-amazoncom-sales-by-category/
Feedvisor, Leading product categories purchased by Amazon shoppers in the United States as of February 2019 Statista, https://www.statista.com/statistics/639155/popular-amazoncom-sales-by-category/ (last visited September 01, 2024)
Leading product categories purchased by Amazon shoppers in the United States as of February 2019 [Graph], Feedvisor, March 19, 2019. [Online]. Available: https://www.statista.com/statistics/639155/popular-amazoncom-sales-by-category/