Amazon relevance in the United States For many online shoppers in the United States and abroad, Amazon is at the core of their online shopping experience. When asked about the most important platforms when first researching products online, 66 percent of U.S. Amazon users stated that they started their search an Amazon, ahead of search engines (20 percent) or even the brand website (four percent). The key reasons for U.S. users to shop via Amazon were price and low shipping costs.
Amazon Prime Amazon Prime, the company’s paid membership program, gives subscribers access to free two-day delivery. Prime audiences are very engaged shoppers – according to a February 2019 survey, 20 percent of responding Prime members stated that they purchased items from Amazon a few times a week, compared to only three percent of non-members who stated the same. In 2018, there were an estimated 58.7 million households in the United States with an Amazon Prime subscription.