Most popular U.S. Amazon product categories 2019

As of February 2019, it was found that 44 percent of U.S. Amazon shoppers had purchased electronics via the company’s website. The electronics segment was the most popular product category purchased by Amazon shoppers in the United States, followed by apparel, footwear/jewelry and home & kitchen goods.

Amazon relevance in the United States

For many online shoppers in the United States and abroad, Amazon is at the core of their online shopping experience. When asked about the most important platforms when first researching products online, 66 percent of U.S. Amazon users stated that they started their search an Amazon, ahead of search engines (20 percent) or even the brand website (four percent). The key reasons for U.S. users to shop via Amazon were price and low shipping costs.

Amazon Prime

Amazon Prime, the company’s paid membership program, gives subscribers access to free two-day delivery. Prime audiences are very engaged shoppers – according to a February 2019 survey, 20 percent of responding Prime members stated that they purchased items from Amazon a few times a week, compared to only three percent of non-members who stated the same. In 2018, there were an estimated 58.7 million households in the United States with an Amazon Prime subscription.

Leading product categories purchased by Amazon shoppers in the United States as of February 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2019


United States

Survey time period

February 14 to 17, 2019

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

who have purchased a product on Amazon in the last 24 months

Supplementary notes

"What have your purchased on in the past year? Select all that apply."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Amazon Prime Day"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.