- E-Commerce›
- B2C E-Commerce›
Online shopping research platforms among U.S. Amazon users 2019
Online shopping research platforms among U.S. Amazon users 2019
Most important platforms when first researching products online according to Amazon users in the United States as of February 2019
This statistic gives information on the most important platforms when first researching products online according to Amazon users in the United States as of February 2019. During the survey period, it was found that 66 percent of Amazon users started their online product research on Amazon.
Most important platforms when first researching products online according to Amazon users in the United States as of February 2019
Loading statistic...
| U.S. consumers | Prime members | |
|---|---|---|
| Amazon | 66% | 21% |
| Search engine | 20% | |
| Brand website | 4% | |
| Retailer website | 4% | |
| Another marketplace | 3% | |
| Social media | 1% | |
| Other | 1% |
| U.S. consumers | Prime members | |
|---|---|---|
| Amazon | 66% | 21% |
| Search engine | 20% | |
| Brand website | 4% | |
| Retailer website | 4% | |
| Another marketplace | 3% | |
| Social media | 1% | |
| Other | 1% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic gives information on the most important platforms when first researching products online according to Amazon users in the United States as of February 2019. During the survey period, it was found that 66 percent of Amazon users started their online product research on Amazon.
Show more- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- February 14 to 17, 2019
- Number of respondents
- 2,000 respondents
- Age group
- 18 years and older
- Special properties
- who have purchased a product on Amazon in the last 24 months
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- February 14 to 17, 2019
- Number of respondents
- 2,000 respondents
- Age group
- 18 years and older
- Special properties
- who have purchased a product on Amazon in the last 24 months
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Online shopping in Italy "
- Market overview
The most important statistics
- Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*Online retail sales in selected European countries 2013-2016
- Internet retail spending in selected European countries in 2014 and 2015, by device*Online retail spending in selected European countries 2014-2015, by device
- Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via tablets in selected European countries 2014-2015
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros) Italy: e-commerce turnover from 2010-2017
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Distribution of e-commerce turnover in Italy in 2018, by industryItaly: distribution of e-commerce turnover 2018, by industry
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015Europe: online retailing sales growth via tablet devices 2015
- Expenditure
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)Italy: average online expenditure 2016, by device
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among android users 2014-2015, by device
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among IOS users 2014-2015, by device
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Demographics
The most important statistics
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Number of Food & Personal Care e-commerce users in Italy from 2017 to 2023, by segment (in millions)Food & Personal Care e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Food & Personal Care e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Food & Personal Care e-commerce revenue in Italy 2017-2023, by segment
- Share of population purchasing online in Italy in 2016 and 2017, by age Italy: share of population purchasing online 2016-2017, by age
- Share of population purchasing online in Italy between 2016 and 2017, by education levelItaly: share of population purchasing online 2016-2017, by educational level
- Consumers’ preferences
The most important statistics
- Share of the leading factors affecting the choice of online purchase in Italy in 2015Survey: leading factors for online purchase in Italy in 2015
- Share of reasons why consumers begin their online shopping journey in Italy in 2015Italy: top reasons to begin with online shopping in 2015
- Share of reasons why consumers begin online shopping in Italy in 2015, by ageItaly: top reasons for shopping in 2015, by age
- Share of the main reasons to use internet to shop for clothes in Italy in 2015Italy: main reasons to use internet to shop in 2015
- Share of individuals who purchase clothing items online in Italy in 2016, by ageItaly: individuals buying clothing items online in 2016, by age
- What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?Italy: reasons for online purchase of jewelry during Christmas 2015
- Which are the main reasons why you prefer purchasing furnishing articles online?Survey: top 5 reasons to buy furnishing articles online in Italy in 2016
- Share of individuals who purchase household linen online in Italy in 2016, by ageItaly: individuals buying household linen online in 2016, by age
- Mobile shopping
The most important statistics
- Smartphone buyer penetration in Europe as of March 2014, by countryEU5: smartphone buyer penetration as of March 2014, by country
- Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via smartphones in selected European countries 2014-2015
- Distribution of online retail spending in selected European countries in 2014 and 2015, by device*Online retail spending distribution in selected European countries 2014-15, by device
- Share of online retail spending via smartphones in selected European countries in 2014 and 2015Online retail spending share via smartphones in selected European countries 2014-2015
- European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)EU5: number of smartphone users who accessed mobile retail 2013
- Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age groupItaly: share of users purchasing online via mobile devices 2016-2017, by age group
- Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015Europe: online retailing sales growth via smartphones 2015
- Other figures
The most important statistics
- Share of services which can improve in-store purchasing experience in Italy in 2015Survey: services to improve in-store purchasing in Italy in 2015
- How do you use social media while shopping?Survey: social media characteristics and online purchasing in Italy in 2016
- Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016Survey: drivers for affiliation to a specific retailer in Italy in 2016
- How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*Online customer satisfaction with the post-purchase experience in Italy in 2015
- How did you pay when shopping online?*Italy: payment methods used for online shopping in the last year 2016
- Most common places of delivery of good purchased online in Italy in 2017, by locationItaly: delivery points of goods purchased online in 2017, by location
- Which of the following services/goods will you purchase the next months?* Italy: purchase intentions of goods and services in the next months 2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Australia: most popular online shopping categories 2014
- Portugal: most popular online shopping categories 2015
- Singapore: most popular online shopping categories 2014
- Italy: most popular online shopping categories 2015
- Canada: most popular online shopping categories 2014
- Most popular online shopping categories in Denmark 2015
- Serbia: most popular online shopping categories 2015
- Israel: most popular online shopping categories 2014
- Brazil: most popular online shopping categories 2014
- Ireland: most popular online shopping categories 2015
- Hungary: most popular online shopping categories 2014
- Argentina: most popular online shopping categories 2014
- Share of shopping done online in Canada 2017
- Slovakia: most popular online shopping categories 2015
- Malaysia: most popular online shopping categories 2014
- Croatia: most popular online shopping categories 2015
- Share of shopping done online in Canada 2017, by age group
- Slovenia: most popular online shopping categories 2015
- Mexico: most popular online shopping categories 2014
- Reasons to shop online in Norway 2016, buy shopper type
Studies
- Cross-border online shopping in Belgium
- Online shopping events in Latin America
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Online shopping in Italy
- Black Friday e-commerce in Brazil
- E-commerce in Canada
- Online pet care market in the U.S.
- Beauty content on social media
- sportsdirect.com – Store Analysis 2019
- bol.com – Store Analysis 2019
- ebags.com – Store Analysis 2019
- Insights 2017 - E-commerce in the US, UK & Nordics
- Shopper-First Retailing
- 2018 UPS Pulse of the Online Shopper Study: Canada Study
Statistics on "Online shopping in Italy "
- Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*
- Internet retail spending in selected European countries in 2014 and 2015, by device*
- Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2018, by industry
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015
- Average number of goods purchased online in Italy in 2016, by platform
- Penetration rate of goods sold online in Italy in 2015, by product
- Penetration rate of services sold online in Italy in 2015, by type
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros)
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Projected digital buyer penetration in Italy from 2014 to 2017
- Number of Food & Personal Care e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Food & Personal Care e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Share of population purchasing online in Italy in 2016 and 2017, by age
- Share of population purchasing online in Italy between 2016 and 2017, by education level
- Share of goods purchased online by female customers in Italy in the 3rd quarter of 2017, by product
- Number of online purchasers in Italy in 2017, by geographical area (in million)
- Incidence rate of female e-commerce customers when shopping online in Italy as of the 3rd quarter of 2017, by product
- Share of the leading factors affecting the choice of online purchase in Italy in 2015
- Share of reasons why consumers begin their online shopping journey in Italy in 2015
- Share of reasons why consumers begin online shopping in Italy in 2015, by age
- Share of the main reasons to use internet to shop for clothes in Italy in 2015
- Share of individuals who purchase clothing items online in Italy in 2016, by age
- What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?
- Which are the main reasons why you prefer purchasing furnishing articles online?
- Share of individuals who purchase household linen online in Italy in 2016, by age
- Share of the leading reasons why individuals decide to buy from a foreign online retailer in Italy in 2015
- Reasons not to purchase online in Italy in 2016, by type of product
- Factors negatively affecting online purchases in Italy in 2016
- Smartphone buyer penetration in Europe as of March 2014, by country
- Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)
- Distribution of online retail spending in selected European countries in 2014 and 2015, by device*
- Share of online retail spending via smartphones in selected European countries in 2014 and 2015
- European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)
- Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age group
- Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015
- Share of services which can improve in-store purchasing experience in Italy in 2015
- How do you use social media while shopping?
- Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016
- How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*
- How did you pay when shopping online?*
- Most common places of delivery of good purchased online in Italy in 2017, by location
- Which of the following services/goods will you purchase the next months?*
- Most recently online purchased product categories in Australia in 2014
- Most recently online purchased product categories in Portugal in 2015
- Most recently online purchased product categories in Singapore in 2014
- Most recently online purchased product categories in Italy in 2015
- Most recently online purchased product categories in Canada in 2014
- Most recently online purchased product categories in Denmark in 2015
- Most recently online purchased product categories in Serbia in 2015
- Most recently online purchased product categories in Israel in 2014
- Most recently online purchased product categories in Brazil in 2014
- Most recently online purchased product categories in Ireland in 2015
- Most recently online purchased product categories in Hungary in 2014
- Most recently online purchased product categories in Argentina in 2014
- Share of shopping done online according to consumers in Canada as of December 2017
- Most recently online purchased product categories in Slovakia in 2015
- Most recently online purchased product categories in Malaysia in 2014
- Most recently online purchased product categories in Croatia in 2015
- Share of shopping done online according to consumers in Canada as of December 2017, by age group
- Most recently online purchased product categories in Slovenia in 2015
- Most recently online purchased product categories in Mexico in 2014
- Distribution of online shopping reasons in Norway in 2016, buy shopper type
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.