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Online shopping research platforms among U.S. Amazon users 2019

Most important platforms when first researching products online according to Amazon users in the United States as of February 2019

by J. Clement, last edited Mar 21, 2019
Online shopping research platforms among U.S. Amazon users 2019 This statistic gives information on the most important platforms when first researching products online according to Amazon users in the United States as of February 2019. During the survey period, it was found that 66 percent of Amazon users started their online product research on Amazon.
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Most important platforms when first researching products online according to Amazon users in the United States as of February 2019

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U.S. consumersPrime members
Amazon66%21%
Search engine20%
Brand website4%
Retailer website4%
Another marketplace3%
Social media1%
Other1%
U.S. consumersPrime members
Amazon66%21%
Search engine20%
Brand website4%
Retailer website4%
Another marketplace3%
Social media1%
Other1%

© Statista 2019

About this statistic

Sources: Zogby; Feedvisor

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by J. Clement, last edited Mar 21, 2019
This statistic gives information on the most important platforms when first researching products online according to Amazon users in the United States as of February 2019. During the survey period, it was found that 66 percent of Amazon users started their online product research on Amazon.
Show more

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