Most important websites when first researching products online according to Amazon Prime members in the United States as of March 2017

Online shopping research websites among U.S. Prime users 2017 This statistic gives information on the most important websites when first researching products online according to Amazon Prime members and consumers in the United States as of March 2017. During the survey period, it was found that 45 percent of Amazon Prime members started their online product research on Amazon. A total of 34 percent of overall consumers in the United States did the same.
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U.S. consumersPrime members
Amazon.com34%45%
Google.com20%19%
Walmart.com3%1%
Websites with 2% or less11%7%
Other8%7%
No preference23%21%
U.S. consumersPrime members
Amazon.com34%45%
Google.com20%19%
Walmart.com3%1%
Websites with 2% or less11%7%
Other8%7%
No preference23%21%
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Description Source More information
This statistic gives information on the most important websites when first researching products online according to Amazon Prime members and consumers in the United States as of March 2017. During the survey period, it was found that 45 percent of Amazon Prime members started their online product research on Amazon. A total of 34 percent of overall consumers in the United States did the same.
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Release date
April 2017
Region
United States
Survey time period
March 2017
Number of respondents
n=7,411 adults; n=2,684 Amazon Prime members, excluding video only subscribers
Age group
18 years and older
Supplementary notes
Respondents can choose more than one channel.

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