Online shopping research platforms among U.S. Amazon users 2019

Published by J. Clement, Mar 21, 2019
This statistic gives information on the most important platforms when first researching products online according to Amazon users in the United States as of February 2019. During the survey period, it was found that 66 percent of Amazon users started their online product research on Amazon.

Most important platforms when first researching products online according to Amazon users in the United States as of February 2019

Share of respondents
Amazon66%
Search engine20%
Brand website4%
Retailer website4%
Another marketplace3%
Social media1%
Other1%
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Release date

March 2019

Region

United States

Survey time period

February 14 to 17, 2019

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

who have purchased a product on Amazon in the last 24 months

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