Most advertised drugs on U.S. TV 2021
Dupixent, Rybelsus, and Humira were the top three most advertised drugs on U.S. TV in March 2021 based on ad spend. Dupixent led the pack with more than 24 million U.S. dollars in TV ad expenditures that year, while Rybelsus and Humira spent 19.9 and 19.6 million, respectively. All in all, the entire pharmaceutical industry spent 148 million U.S dollars on TV advertising in that month.
On average, pharma companies allocated more than 12 million U.S. dollars to their marketing budgets in 2020, representing a growth of roughly 30 percent over the preceding year. Compared to other types of health care companies, pharmaceutical manufacturers had the largest marketing budgets and the majority of pharma executives also indicated that their marketing allowances were set to increase.
Pharmaceutical marketing and advertising
As well as being advertised on TV, the pharmaceutical sector is actively promoted in medical and surgical journals. Advertising revenues generated via this medium reach well over 300 million U.S. dollars each year. By far, the largest amounts are devoted to advertising of antineoplastic agents – medicines used in cancer treatment. Bronchial steroids, antivirals, monoclonal antibodies and oral anticoagulants close the list of most advertised drug classes in health journals.On average, pharma companies allocated more than 12 million U.S. dollars to their marketing budgets in 2020, representing a growth of roughly 30 percent over the preceding year. Compared to other types of health care companies, pharmaceutical manufacturers had the largest marketing budgets and the majority of pharma executives also indicated that their marketing allowances were set to increase.
