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Black Friday: expected discount rates among U.S. consumers 2017, by community type

Black Friday: expected discount rates among U.S. consumers in 2017, by community type

by Emma Bedford, last edited Oct 10, 2018
Black Friday: expected discount rates among U.S. consumers 2017, by community type This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 22 percent of the respondents living in suburban communities said that the discount rate had to be higher than 50 percent.
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Black Friday: expected discount rates among U.S. consumers in 2017, by community type

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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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