Black Friday: expected discount rates among U.S. consumers 2017, by community type

This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 22 percent of the respondents living in suburban communities said that the discount rate had to be higher than 50 percent.

Black Friday: expected discount rates among U.S. consumers in 2017, by community type

City or urbanSuburbanRural Other
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Source

Release date

October 2017

Region

United States

Survey time period

October 11 to 20, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: How high does the expected discount need to be for you to hold off a purchase until Black Friday?

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