Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how many different stores they plan to visit for Black Friday shopping that year. During the survey, 40 percent of the female respondents said that they will visit between three and five different stores on Black Friday 2018.

Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender

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Source

Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: How many different stores do you plan to visit for Black Friday shopping this year?

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Statistics on "Holiday season e-commerce in the United States"

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