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Magazine advertising adoption among SMEs in the U.S. 2016
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Magazine advertising adoption among SMEs in the U.S. 2016
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
This statistic shows the level of implementation of advertising in print magazines for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 10 percent of responding SME owners said they had already been using magazine advertisements as part of their marketing activities.
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
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Description
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This statistic shows the level of implementation of advertising in print magazines for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 10 percent of responding SME owners said they had already been using magazine advertisements as part of their marketing activities.
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- Show publisher information
- Release date
- November 2016
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises with at least 1 employee
- Method of interview
- Online survey
- Supplementary notes
-
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
Source
- Show sources information
- Show publisher information
- Release date
- November 2016
More information
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises with at least 1 employee
- Method of interview
- Online survey
- Supplementary notes
-
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Statistics
- Magazine advertising expenditure in Denmark 2008-2015
- Magazine advertising expenditure in Belgium 2008-2015
- Digital ad banners adoption among SMEs in the U.S. 2016
- Social media profiles marketing adoption among SMEs in the U.S. 2016
- Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016
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- Magazine advertising expenditure in Italy 2008-2015
- Outcome expectation for search engine advertising according to SMEs in the U.S. 2016
- Magazine advertising expenditure in Austria 2008-2015
- Business press advertising revenue in Sweden 2015-2017
- Magazine advertising expenditure in France 2008-2015
- Magazine advertising expenditure in Switzerland 2008-2015
- Magazine advertising expenditure in Norway 2008-2015
- Magazine advertising expenditure in Finland 2008-2015
- Digital video advertising adoption among SMEs in the U.S. 2016
- SMEs' view of the usefulness of online marketplaces feedback in Sweden 2016
- Editorial and advertising pages in U.S. magazines 2000-2013
- B2B average payment delays in Belgium 2009-2017
- Canada: misc advertising net volume 2003-2014
- Magazine advertising spending change in Egypt 2008-2015
Studies
- Advertising in the Nordics
- Tablet magazine advertising 2014
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising worldwide
- Advertising in Europe
- Advertising in Germany
- Advertising in Turkey
- Cairo Communication
- Research on Local Advertising Markets in the United Kingdom 2013
- Advertising in China
- Global Media Report 2015
- Global Media Report 2016
Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Magazine advertising expenditure in Denmark from 2008 to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in Belgium from 2008 to 2015 (in million euro)
- Marketing implementation of digital advertising banners among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Why is search engine advertising not worth considering for you?
- Marketing implementation of promotional gifts among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Magazine advertising expenditure in Italy from 2008 to 2015 (in million euro)
- What do you expect from search engine advertising?
- Magazine advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Business press advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Magazine advertising expenditure in France from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in Norway from 2008 to 2015 (in million U.S. dollars)
- Magazine advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Marketing implementation of digital advertising videos among small to medium sized enterprise (SME) owners in the United States as of November 2016
- SMEs' view of the usefulness of online marketplaces feedback about customers in Sweden 2016
- Ratio of editorial and advertising pages in U.S. magazines from 2000 to 2013
- Average days of payment delay in the business to business (B2B) sector in Belgium from 2009 to 2017
- Miscellaneous advertising net revenue in Canada from 2003 to 2014 (in million Canadian dollars)
- Magazine advertising expenditure growth in Egypt from 2008 to 2015
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