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Magazine advertising adoption among SMEs in the U.S. 2016
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Magazine advertising adoption among SMEs in the U.S. 2016
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
by Statista Research Department,
last edited
Nov 23, 2016
This statistic shows the level of implementation of advertising in print magazines for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 10 percent of responding SME owners said they had already been using magazine advertisements as part of their marketing activities.
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
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by Statista Research Department,
last edited
Nov 23, 2016
This statistic shows the level of implementation of advertising in print magazines for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 10 percent of responding SME owners said they had already been using magazine advertisements as part of their marketing activities.
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- Release date
- November 2016
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises with at least 1 employee
- Method of interview
- Online survey
- Supplementary notes
-
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
More information
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises with at least 1 employee
- Method of interview
- Online survey
- Supplementary notes
-
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
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View on marketing effectiveness among U.S. SMBs 2016-2018
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Magazine advertising expenditure in France 2008-2015
- Magazine advertising expenditure in Ireland 2008-2015
- Outcome expectation for search engine advertising according to SMEs in the U.S. 2016
- Magazine advertising expenditure in Switzerland 2008-2015
- Social media marketing adoption among SMEs in the U.S. 2016, by type
- Magazine advertising expenditure in Sweden 2008-2015
- Branded gifts marketing adoption among SMEs in the U.S. 2016
- Mobile optimized content marketing adoption among SMEs in the U.S. 2016
- Share of ad pages in select magazines in the U.S. 2014
- Magazine advertising expenditure in Portugal 2008-2015
- Magazine advertising expenditure in Greece 2008-2015
- Magazine advertising expenditure in Germany 2008-2015
- Magazine advertising expenditure in Austria 2008-2015
- Business press advertising revenue in Sweden 2015-2017
- Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016
- Italy: adoption share of mobile devices within SMEs 2015, by device
- Magazine advertisement revenue in China 2013-2020
- Magazine advertising spending in Hong Kong 2012-2021
- Magazine advertising expenditure in Slovenia 2002-2016
- Magazine advertising spending in Saudi Arabia 2008-2015
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- Advertising market in the U.S.
- Advertising in Germany
- Tablet magazine advertising 2014
- Advertising worldwide
- Advertising in Europe
- Advertising in the Nordics
- Advertising in Turkey
- Advertising in the United Kingdom (UK)
- Cairo Communication
- Research on Local Advertising Markets in the United Kingdom 2013
- Advertising in China
- Global Media Report 2015
- Global Media Report 2016
Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Magazine advertising expenditure in France from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- What do you expect from search engine advertising?
- Magazine advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by type
- Magazine advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015 (in million U.S. dollars)
- Marketing implementation of promotional gifts among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of content optimized for mobile devices among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of advertising pages in select magazines in the United States in June 2014
- Magazine advertising expenditure in Portugal from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Magazine advertising expenditure in Germany from 2008 to 2015 (in million Euro)
- Magazine advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Business press advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Why is search engine advertising not worth considering for you?
- Adoption share of mobile devices within small medium enterprises (SMEs) in Italy in 2015, by device
- Annual magazine advertising revenue in China from 2013 to 2020 (in billion yuan)
- Magazine advertising market size in Hong Kong from 2012 to 2021 (in billion Hong Kong dollars)
- Magazine advertising expenditure in Slovenia from 2002 to 2016 (in million U.S. dollars)
- Magazine advertising expenditure in Saudi Arabia from 2008 to 2015 (in million U.S. dollars)
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