Share of US SME owners who feel social media triggering employment is overstated 2016

The statistic shows the share of small or medium business owners in the U.S. who believe that social media is overrated and does not trigger an increase in employment for SMEs, based on the Statista survey taken between 5th to 7th October, 2016. The survey revealed that 25 percent of SME owners were unsure about the effects social media had on recruiting.

Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016

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Release date

October 2016


United States

Survey time period

October 5 to 7, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises with at least 1 employee

Method of interview

Online survey

Supplementary notes

Small to medium businesses are defined as those having less than 500 employees. Those surveyed were asked to state the extent to which they agreed with the statememt: "Social media is overrated, I do not believe it triggers an increase in employment for small and medium-sized enterprises."

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Statistics on "Small and medium sized enterprises (SMEs) in the U.S. (Statista Survey)"

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