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Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016

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Radio advertising adoption among SMEs in the U.S. 2016 This statistic shows the level of implementation of radio advertising for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, eight percent of responding SME owners said they had already been using radio advertisements as part of their marketing activities.
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Description Source More information
This statistic shows the level of implementation of radio advertising for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, eight percent of responding SME owners said they had already been using radio advertisements as part of their marketing activities.
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Release date
November 2016
Region
United States
Survey time period
November 16 to 21, 2016
Number of respondents
100 respondents
Special properties
Owners of small and medium sized enterprises with at least 1 employee
Method of interview
Online survey
Supplementary notes
Figures are rounded and therefore may not sum to 100 percent.

Small to medium businesses are defined as those having less than 500 employees.

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