U.S. Halloween candy online sales share 2015/2016, by product

The statistic shows the online sales share of Halloween candy in the United States in 2015 and 2016, by product. During the time period considered, Hershey's Variety Pack accounted for about 10.5 percent of U.S. e-commerce confectionery sales.

Halloween candy online sales share in the United States in 2015 and 2016, by product

Online sales share
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Source

Release date

October 2016

Region

United States

Survey time period

October 18 to 31, 2014 and 2015

Number of respondents

12,325 respondents

Special properties

U.S. online shoppers

Method of interview

Online survey

Supplementary notes

The original source does not specify the age of respondents.

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Statistics on "Halloween in the U.S."

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