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Twitter: average brand profile interaction rate 2016

Published by H. Tankovska, Jan 27, 2021
This statistic presents the average Twitter interaction rate of brand profiles during September 2016. In the last measured period, brand profiles with 10 to 100 thousand followers had a an interaction rate of 0.05 percent.

Average Twitter interaction rate of brand profiles as of September 2016, by brand profile size

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Source

Release date

January 2017

Region

Worldwide

Survey time period

September 2016

Number of respondents

total survey n=220,000 social media brand profiles

Supplementary notes

Interaction rate consists of of all retweets, favorites & replies, excluding profiles that have more than 10 million followers

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