Average Twitter interaction rate of brand profiles as of September 2016, by brand profile size

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Interaction rate
1-1k followers0.29%
1k-10k followers0.11%
10-100k followers0.05%
100k-1m followers0.02%
1m-10m followers0.01%
10m+ followers0.01%

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Description Source More information
This statistic presents the average Twitter interaction rate of brand profiles during September 2016. In the last measured period, brand profiles with 10 to 100 thousand followers had a an interaction rate of 0.05 percent.
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Release date
January 2017
Region
Worldwide
Survey time period
September 2016
Number of respondents
total survey n=220,000 social media brand profiles
Supplementary notes
Interaction rate consists of of all retweets, favorites & replies, excluding profiles that have more than 10 million followers

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