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Twitter: average brand profile interaction rate 2016

Average Twitter interaction rate of brand profiles as of September 2016, by brand profile size

This statistic presents the average Twitter interaction rate of brand profiles during September 2016. In the last measured period, brand profiles with 10 to 100 thousand followers had a an interaction rate of 0.05 percent.

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This statistic presents the average Twitter interaction rate of brand profiles during September 2016. In the last measured period, brand profiles with 10 to 100 thousand followers had a an interaction rate of 0.05 percent.

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Release date: January 2017

Region: Worldwide
Survey time period: September 2016
Number of respondents: total survey n=220,000 social media brand profiles
Supplementary notes: Interaction rate consists of of all retweets, favorites & replies, excluding profiles that have more than 10 million followers

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