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Twitter: average brand profile interaction rate 2016

Average Twitter interaction rate of brand profiles as of September 2016, by brand profile size

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Source

Release date

January 2017

Region

Worldwide

Survey time period

September 2016

Number of respondents

total survey n=220,000 social media brand profiles

Supplementary notes

Interaction rate consists of of all retweets, favorites & replies, excluding profiles that have more than 10 million followers

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Statistics on "Twitter"

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