Average Twitter interaction rate of brand profiles as of September 2016, by brand profile size

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Interaction rate
1-1k followers0.29%
1k-10k followers0.11%
10-100k followers0.05%
100k-1m followers0.02%
1m-10m followers0.01%
10m+ followers0.01%

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This statistic presents the average Twitter interaction rate of brand profiles during September 2016. In the last measured period, brand profiles with 10 to 100 thousand followers had a an interaction rate of 0.05 percent.
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Release date
January 2017
Survey time period
September 2016
Number of respondents
total survey n=220,000 social media brand profiles
Supplementary notes
Interaction rate consists of of all retweets, favorites & replies, excluding profiles that have more than 10 million followers

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