Effects of price increases on soft drinks due to sugar tax UK 2016

This statistic shows the results of a survey in which respondents were asked how much the price of soft drinks would have to increase by to discourage them from buying any in the United Kingdom (UK) in 2016. A majority of 25 percent of consumers believe the current price is already too much, followed by 19 percent who would be discouraged from buying soft drinks if there was a 50 percent increase in price.

The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?*

Share of respondents
Price increase would not discourage me15%
50% increase19%
20% increase13%
10% increase18%
5% increase10%
Current is too much25%
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Release date

May 2016


United Kingdom

Survey time period

End of March 2016

Number of respondents

2,028 respondents

Age group

16 years and older

Method of interview

Online omnibus survey

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Statistics on "Sugar tax and soft drinks in the UK"

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