Denmark: use of search engine optimization among SMEs 2016

This statistic displays the findings of a survey on the use of search engine optimization techniques among small and medium enterprises to appear higher in the search results in Denmark in 2016. During the survey period, it was found that 41 percent of responding SMEs totally agreed that they used such techniques.

Does your company uses search engine optimization techniques to appear higher in the search results?

Characteristic	Share of responding small and medium enterprises
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Release date

June 2016

More information

Region

Denmark

Survey time period

April 13 to April 21, 2016

Number of respondents

400 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The original survey questions was phrased as follows: "Please tell me to what extent you agree or disagree with each of the following statements about search engines. This includes general and specialist search engines or search engines which are integrated in marketplaces:
Your company uses search engine optimization techniques to appear higher in the search results"

SME: small and medium enterprises.

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