Consumers interacting with banks weekly using social media Europe 2016, by country

This statistic illustrates the share of consumers in Europe that use social media to interact with their bank at least once a week as of 2016, by country. It can be seen that one third (33 percent) of consumers in Germany stated that they use social media to interact with their bank at least once a week at that time.

Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country

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Release date

May 2016



Survey time period

November 2015 to January 2016

Number of respondents

7,013 respondents

Age group

18 years and older

Special properties

consumers in selected European countries and senior business decision makers*

Method of interview

Online interview

Supplementary notes

*Study information from the source: "The study was split into two core activities from November 2015 - January 2016: 1. Online interviews with 7,013 consumers across UK, France, Benelux (Netherlands, Belgium and Luxembourg), Spain, Germany, Switzerland and Eastern Europe (Poland, Czech Republic and Slovenia) to understand consumer’s habits and their views and opinions towards financial services. 2. In-depth interviews with 45 senior business decision makers in the financial services sector to gain further insights into the key issues."

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