Bank client's willingness to share data with their bank in the UK 2014, by incentives

This statistic presents bank customer's willingness to share their personal data in exchange for various banking services offered as incentives, in comparison for 2014. Customers are least willing to share their personal information for 'tailored services' in 2014 - only 23 percent would opt for it.

Bank client's willingness to share personal data with their bank in the United Kingdom (UK) in 2014, by incentives

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Source

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

3,604*

Age group

18 years and older

Special properties

Current account holders

Method of interview

Online survey

Supplementary notes

Responses to open question: 'Would you consider sharing more personal information with your bank in exchange for:...'

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