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Online bookstore brand competitiveness index in South Korea 2017

Published by Statista Research Department, May 2, 2019
This statistic shows the National Brand Competitiveness Index of online bookstore brands in South Korea in 2017. During the measured period, YES24 ranked the first among online bookstores, with the brand competitiveness index 76 out of 100.

National Brand Competitiveness Index of online bookstore brands in South Korea in 2017

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Source

Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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