In 2017, YES24 ranked first among online bookstores in terms of brand competitiveness, with a score of 76 out of 100. This was followed by Kyobo Book Centre and Interpark with scores of 73 and 72 respectively.
National Brand Competitiveness Index of online bookstore brands in South Korea in 2017
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KPC . (February 1, 2018). National Brand Competitiveness Index of online bookstore brands in South Korea in 2017 [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of online bookstore brands in South Korea in 2017." Chart. February 1, 2018. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
KPC . (2018). National Brand Competitiveness Index of online bookstore brands in South Korea in 2017. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of Online Bookstore Brands in South Korea in 2017." Statista, Statista Inc., 1 Feb 2018, https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
KPC , National Brand Competitiveness Index of online bookstore brands in South Korea in 2017 Statista, https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/ (last visited August 12, 2022)