Online bookstore brand competitiveness index in South Korea 2023

Published by Statista Research Department, Oct 6, 2023
In 2023, YES24 ranked first among online bookstores in terms of brand competitiveness, with a score of 80 out of 100. This was followed by Kyobo Book Centre and Aladdin with scores of 78 and 77, respectively.

National Brand Competitiveness Index of online bookstore brands in South Korea in 2023

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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