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Online bookstore brand competitiveness index in South Korea 2017

Published by Statista Research Department, Jul 19, 2022
In 2017, YES24 ranked first among online bookstores in terms of brand competitiveness, with a score of 76 out of 100. This was followed by Kyobo Book Centre and Interpark with scores of 73 and 72 respectively.

National Brand Competitiveness Index of online bookstore brands in South Korea in 2017

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Source

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Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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