In 2023, YES24 ranked first among online bookstores in terms of brand competitiveness, with a score of 80 out of 100. This was followed by Kyobo Book Centre and Aladdin with scores of 78 and 77, respectively.
National Brand Competitiveness Index of online bookstore brands in South Korea in 2023
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of online bookstore brands in South Korea in 2023 [Graph]. In Statista. Retrieved December 11, 2023, from https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of online bookstore brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed December 11, 2023. https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of online bookstore brands in South Korea in 2023. Statista. Statista Inc.. Accessed: December 11, 2023. https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Online Bookstore Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of online bookstore brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/ (last visited December 11, 2023)
National Brand Competitiveness Index of online bookstore brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/