Likeliness to use online meal kit delivery services among U.S. consumers 2016

How likely are you to use a subscription service for self-prepared meals, such as Blue Apron, HelloFresh, or Home Chef?

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Release date

August 2016


United States

Survey time period

July 1 to July 11, 2016

Number of respondents

4,701 respondents

Age group

18 years and older

Supplementary notes

Weighted according to U.S. Census figures for gender and age.
The sample has a margin of error of +/- one percent.
The original source does not specify the type of survey.

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Market overview


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Key players: HelloFresh


Key players: Blue Apron


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