U.S. gift card sales 2006-2018

Gift card sales in the United States were projected to amount to around 160 billion U.S. dollars by 2018. This signifies an upward growth trend over the past number of years, as gift card sales were approximately 91 billion U.S. dollars in 2010. The U.S. gift card market falls within the North American region, which is the largest market for gift card consumption in the world.

Gift card usage

A gift card is a prepaid payment card that contains a specific amount of money available for use either online or in-store. Gift cards may be closed loop, only redeemable with a single retailer, or open loop, redeemable from any merchant which accepts payment through the gift card in question. Amazon is the gift card of choice for Americans during the holiday season, with over half of Americans choosing Amazon as their preferred gift card to receive. Gift card usage varies between consumers, with some planning to use it during a good sale or promotion, and others choosing to use it as quickly as possible.

U.S. retail

Total retail sales in the United States were projected to amount to 6.03 trillion U.S. dollars in 2022, up from around 5.4 trillion U.S. dollars in 2018. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around four million retail establishments in the United States. Walmart, Amazon, The Kroger Co., Costco, and Target are a selection of the leading retailers in the United States.

Projected gift card sales in the United States from 2006 to 2018

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Release date

November 2010


United States

Survey time period

2006 to 2015

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