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Penetration of in-app advertising in top grossing games in the United States as of August 2016, by genre

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Share of mobile games in the U.S. containing ads in 2016, by genre The statistic shows the penetration of in-app advertising in top grossing games in the United States as of August 2016, by genre. According to the estimates, 63 percent of casino games contained in-app advertising. The same was true for 80 percent of simulation games.
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Exclusive Premium statistic

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*Duration: 12 months, billed annually, single license

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The statistic shows the penetration of in-app advertising in top grossing games in the United States as of August 2016, by genre. According to the estimates, 63 percent of casino games contained in-app advertising. The same was true for 80 percent of simulation games.
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Release date
February 2017
Region
United States
Survey time period
August 2016
Special properties
based on 100 top grossing mobile games
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