Made-In Country Index: country ranking 2017

Quality of products is always an important factor when it comes to consumption and spending, and many consumers define a certain product’s quality standard by applying specific characteristics - one of those being its origin. Nowadays, Germany is synonymous with high-quality cars, for example, while Switzerland would be known for high-quality clocks or chocolate, and Italy for fine wine.

Quality measured

In order to make these preferences among consumers visible, the global Made-In-Country Index was conducted - to show how positively products "made in..." are perceived in various countries all over the world. The index is calculated based on each country's average weighted share of positive perception. First rank is set as Index 100.

Quality perceived

The “Made in” label was introduced in Great Britain in the 19th century to make distinguishing foreign products easier, since foreign manufacturers had taken to labelling their goods with false marks. Most of the products thusly labelled “made in” came from Germany, which is why the “Made in Germany” label gained publicity and became very well-known. While it was not necessarily a label of quality at the time, this perception has been reversed completely: “Made in Germany” is now one of the highest seals a product could receive.

How do you feel about products labeled "Made In..."?

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Release date

February 2017



Survey time period

January 2017

Number of respondents

43,034 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The global ranking of the Made-In Country Index shows the average rating reached by countries all over the world. Respondents answered the following question "On a lot of products you can find a label stating where the product was made. How do you feel about products labeled with…?" " on a 5-level scale.
The Index is calculated based on a comparison of the share of respondents who answered "slightly positive" and "very positive" (Top 2). It counts the average weighted value reached by the respective countries. All values are scaled so the first rank receives Index 100. The import volume of the respective countries was added as a weighing factor (most recent WHO data at the time of analysis). This means that Germany's share of total index is 12 percent, with an import volume of 1,139 billion U.S. dollars, while Canada's share is 4 percent with an import volume of 482 billion U.S. dollars.
You can download the full Statista report "Made-In-Country Index 2017 here.

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