Made-In Country Index: country ranking 2017

How do you feel about products labeled "Made In..."?

Made-In Country Index: country ranking 2017 Quality of products is always an important factor when it comes to consumption and spending, and many consumers define a certain product’s quality standard by applying specific characteristics - one of those being its origin. Nowadays, Germany is synonymous with high-quality cars, for example, while Switzerland would be known for high-quality clocks or chocolate, and Italy for fine wine.
Quality measured

In order to make these preferences among consumers visible, the global Made-In-Country Index was conducted - to show how positively products "made in..." are perceived in various countries all over the world. The index is calculated based on each country's average weighted share of positive perception. First rank is set as Index 100.

Quality perceived

The “Made in” label was introduced in Great Britain in the 19th century to make distinguishing foreign products easier, since foreign manufacturers had taken to labelling their goods with false marks. Most of the products thusly labelled “made in” came from Germany, which is why the “Made in Germany” label gained publicity and became very well-known. While it was not necessarily a label of quality at the time, this perception has been reversed completely: “Made in Germany” is now one of the highest seals a product could receive.
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How do you feel about products labeled "Made In..."?

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Index rate
Germany100
Switzerland98
European Union92
United Kingdom91
Sweden90
Canada85
Italy84
Japan81
France81
United States81
Finland77
Norway77
Netherlands76
Australia75
New Zealand73
Denmark73
Austria72
Belgium71
Ireland65
Spain64
South Korea56
Singapore56
Portugal54
Poland51
Greece48
Russia46
Taiwan46
Hungary45
Czech Republic43
Argentina42
Brazil42
Malaysia41
Slovakia40
Thailand40
Chile39
Colombia39
Turkey37
Peru37
South Africa37
Mexico37
Romania37
Israel36
India36
Indonesia36
Ukraine35
Vietnam34
Philippines32
Bangladesh29
China28
Iran27
Index rate
Germany100
Switzerland98
European Union92
United Kingdom91
Sweden90
Canada85
Italy84
Japan81
France81
United States81
Finland77
Norway77
Netherlands76
Australia75
New Zealand73
Denmark73
Austria72
Belgium71
Ireland65
Spain64
South Korea56
Singapore56
Portugal54
Poland51
Greece48
Russia46
Taiwan46
Hungary45
Czech Republic43
Argentina42
Brazil42
Malaysia41
Slovakia40
Thailand40
Chile39
Colombia39
Turkey37
Peru37
South Africa37
Mexico37
Romania37
Israel36
India36
Indonesia36
Ukraine35
Vietnam34
Philippines32
Bangladesh29
China28
Iran27
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Quality of products is always an important factor when it comes to consumption and spending, and many consumers define a certain product’s quality standard by applying specific characteristics - one of those being its origin. Nowadays, Germany is synonymous with high-quality cars, for example, while Switzerland would be known for high-quality clocks or chocolate, and Italy for fine wine.
Quality measured

In order to make these preferences among consumers visible, the global Made-In-Country Index was conducted - to show how positively products "made in..." are perceived in various countries all over the world. The index is calculated based on each country's average weighted share of positive perception. First rank is set as Index 100.

Quality perceived

The “Made in” label was introduced in Great Britain in the 19th century to make distinguishing foreign products easier, since foreign manufacturers had taken to labelling their goods with false marks. Most of the products thusly labelled “made in” came from Germany, which is why the “Made in Germany” label gained publicity and became very well-known. While it was not necessarily a label of quality at the time, this perception has been reversed completely: “Made in Germany” is now one of the highest seals a product could receive.
Show more
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Christof Baron
CEO, MindShare Germany

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