Snapchat was used mostly by women aged between 18 and 29 (87 percent of respondents in this age group) in the third quarter of 2021 in Norway. In addition, 79 percent of men of the same age group reported to have used the app that year. Women aged between 30 and 39 who used Snapchat were 81 percent.
Who uses social media the most?
A 2021 survey found that 52 percent of Facebook users were female and 48 percent were male. Similarly, 54 percent of Snapchat users were female and 46 percent were male. By contrast, 54 percent of LinkedIn and 59 percent of Twitter users were male.
Snapchat in the Nordic countries
Snapchat was among the most popular social media platforms among daily users in the Nordic countries between 2016 and 2019. Facebook ranked first on the list with 61 percent of daily users in 2019, while Snapchat had 25 percent of daily users that year. Regarding usage frequency, throughout 2019 and 2021 the majority of people who had Snapchat profiles in Norway were using it on a daily basis - 72 percent of the respondents in the first quarter of 2021. Only nine percent of the respondents claimed to have used it monthly or less often.
Share of Snapchat users in Norway in 3rd quarter 2021, by age group and gender
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Ipsos MMI. (October 26, 2021). Share of Snapchat users in Norway in 3rd quarter 2021, by age group and gender [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/678500/snapchat-users-in-norway-by-age-group-and-gender/
Ipsos MMI. "Share of Snapchat users in Norway in 3rd quarter 2021, by age group and gender." Chart. October 26, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/678500/snapchat-users-in-norway-by-age-group-and-gender/
Ipsos MMI. (2021). Share of Snapchat users in Norway in 3rd quarter 2021, by age group and gender. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/678500/snapchat-users-in-norway-by-age-group-and-gender/
Ipsos MMI. "Share of Snapchat Users in Norway in 3rd Quarter 2021, by Age Group and Gender." Statista, Statista Inc., 26 Oct 2021, https://www.statista.com/statistics/678500/snapchat-users-in-norway-by-age-group-and-gender/
Ipsos MMI, Share of Snapchat users in Norway in 3rd quarter 2021, by age group and gender Statista, https://www.statista.com/statistics/678500/snapchat-users-in-norway-by-age-group-and-gender/ (last visited May 28, 2022)