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Snapchat users in Norway 2020, by age group and gender

Snapchat was used mostly by women aged between 18 and 29 (87 percent of respondents in this age group) in the third quarter of 2020 in Norway. In addition, 80 percent of men of the same age group reported to have used the app that year. Women aged between 30 and 29 who used Snapchat were 77 percent.

 Who uses social media the most? 

   A 2020 survey found that 52 percent of Facebook users were female and 48 percent were male. Similarly, 54 percent of Snapchat users were female and 46 percent were male. By contrast, more than 58 percent of LinkedIn and 61 percent of Twitter users were male.

 Snapchat in the Nordic countries 

   Snapchat was among the most popular social media platforms among daily users in the Nordic countries between 2016 and 2019. Facebook ranked first on the list with 61 percent of daily users in 2019, while Snapchat had 25 percent of daily users that year. Regarding usage frequency, throughout 2019 and 2020 the majority of people who had Snapchat profiles in Norway were using it on a daily basis - 71 percent of the respondents in the third quarter of 2020. Only seven percent of the respondents claimed to have used it monthly or less often.

Share of Snapchat users in Norway in Q3 2020, by age group and gender

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Source

Release date

October 2020

Region

Norway

Survey time period

Q3 2020

Age group

18 years and older

Supplementary notes

The source does not specify the number of respondents.

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Statistics on "Social media usage in the Nordics"

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