Snapchat users in Norway 2019, by age group and gender

Snapchat was used mostly by women aged between 18 and 29 (89 percent of respondents in this age group) at the end of 2019 in Norway. In addition, 75 percent of men of the same age group and 93 percent of men aged between 18 and 29 reported to have used the app that year. Women aged between 30 and 29 who used Snapchat were 75 percent.

 Who uses social media the most? 

   A 2019 survey found that 53 percent of Facebook users were female and 47 percent were male. Similarly, 55 percent of Snapchat and Instagram users were female and 45 percent were male. By contrast, more than 58 percent of LinkedIn and 63 percent of Twitter users were male.

 Snapchat in the Nordic countries 

   Snapchat was among the most popular social media platforms among daily users in the Nordic countries between 2016 and 2018. Facebook ranked first on the list with 59 percent of daily users in 2018, while Snapchat followed with 41 percent of daily users that year. Regarding usage frequency, throughout 2019 the majority of people who had Snapchat profiles in Norway were using it on a daily basis - 72 percent of the respondents in the fourth quarter of the year. Only seven percent of the respondents claimed to have used it monthly or less often.

Share of Snapchat users in Norway in Q4 2019, by age group and gender

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Source

Release date

January 2020

Region

Norway

Survey time period

Q4 2019

Age group

18 years and older

Supplementary notes

The source does not specify the number of respondents.

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Statistics on "Social media usage in the Nordics"

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