Number of social media users in the Nordic countries
Over 8.3 million individuals used social media in Sweden in 2021. Danish social media users that year were over 4.8 million, while Norwegians and Finns were slightly fewer.
Which social media apps?
Regarding the daily used social media apps in the Nordic countries, Facebook led the ranking over the period from 2016 to 2019. As of 2019, over 60 percent of the interviewed Nordic citizens used the Facebook app, followed by 38 percent who used Instagram. TikTok was reported to be used by two percent of the participants that year.