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Active social media users in the Nordics 2018

Share of active social media users in the Nordic countries in 2018

by H. Tankovska, last edited Aug 9, 2019
Active social media users in the Nordics 2018 Sweden was the country with biggest share of active social media users in 2018, compared to the other Nordic countries. 73 percent of the interviewed Swedes reported to be using social media actively, followed by 71 percent of Danes, 69 percent of Norwegians, and lastly, Finns with a share of 58 percent that year. Furthermore, the share of individuals in Sweden participating in social networks grew from 54 percent in 2011, to 70 percent as of 2018.
Number of social media users in the Nordic countries 

    Over seven million individuals used social media in Sweden in 2018. Danish social media users that year were over four million, while Norwegians and Finns were 3.7 and 3.2 million users, respectively.

Which social media apps? 

    Regarding the daily used social media apps in the Nordic countries, Facebook led the ranking over the period from 2016 to 2018. As of 2018, nearly 60 percent of the interviewed Nordic citizens used the Facebook app, followed by 41 percent, who used Messenger and 35 percent who used Instagram. Twitter was reported to be used by eight percent of the participants that year.
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Share of active social media users in the Nordic countries in 2018

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