Active social media users in the Nordics 2020

Iceland was the Nordic country with the biggest social media penetration rate, namely 82 percent of the population, followed by the Faroe Islands with 78 percent. 73 percent of the interviewed Swedes reported to be using social media actively, followed by 71 percent of Danes, 69 percent of Norwegians, and lastly, Finns with a share of 58 percent that year. Furthermore, the share of individuals in Sweden participating in social networks grew from 54 percent in 2011, to 70 percent as of 2018.

Number of social media users in the Nordic countries 

    Over seven million individuals used social media in Sweden in 2019. Danish social media users that year were over four million, while Norwegians and Finns were slightly fewer.

Which social media apps? 

    Regarding the daily used social media apps in the Nordic countries, Facebook led the ranking over the period from 2016 to 2018. As of 2018, nearly 60 percent of the interviewed Nordic citizens used the Facebook app, followed by 41 percent, who used Messenger and 35 percent who used Instagram. Twitter was reported to be used by eight percent of the participants that year.

Share of active social media users in the Nordic countries in 2020

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Release date

January 2020


Denmark, Faroe Islands, Finland, Iceland, Norway, Sweden

Survey time period

January 2020

Special properties

based on the monthly active users reported by the most active social media platform in each country

Supplementary notes

The source adds the following info: "Penetration figures based on population data from the united nations and the U.S. Census Bureau."

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Statistics on "Social media usage in the Nordics"

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