Most popular social networks in Norway 2020, by market share

Facebook led in the ranking of social networks with the biggest market share in Norway. As of October 2020, the market share of Facebook was roughly 63 percent. Furthermore, around 83 percent of the interviewed Norwegians in a survey, conducted in 2020, reported to be Facebook users . Facebook was followed by Pinterest with around 13 percent of page views. Twitter and Instagram ranked third and fourth with approximately 3.1 percent and 2.8 percent, respectively.

 Social media users over the years

    Overall, the share of individuals who participated in social networks increased significantly over the years. Starting at under 60 percent of individuals in 2011, the share of social media users peaked in 2017, when 83 percent of the interviewed Norwegians reported to be using social networks. As of 2019, the percentage was 86 percent.

 

    Compared to the other Nordic countries, Norway ranked third by number of social media users in 2020, with 3.8 million users that year. Sweden was the Nordic country with most social media users – 7.3 million. Denmark was second and Finland was fourth in the ranking.