Most popular social networks in Norway 2021, by market share
Facebook led in the ranking of social networks with the biggest market share in Norway. As of May 2021, the market share of Facebook was roughly 69 percent. Furthermore, around 83 percent of the interviewed Norwegians in a survey, conducted in 2020, reported to be Facebook users . Facebook was followed by Pinterest with around 14.86 percent of page views. Twitter and Instagram ranked third and fourth with approximately 5.92 percent and 2.64 percent, respectively.
Social media users over the years
Overall, the share of individuals who participated in social networks increased significantly over the years. Starting at under 60 percent of individuals in 2011, the share of social media users peaked in 2017, when 83 percent of the interviewed Norwegians reported to be using social networks. As of 2019, the percentage was 86 percent.
Compared to the other Nordic countries, Norway ranked third by number of social media users in 2021, with 4.53 million users that year. Sweden was the Nordic country with most social media users – 8.32 million. Denmark was second and Finland was fourth in the ranking.
Social media users over the years
Overall, the share of individuals who participated in social networks increased significantly over the years. Starting at under 60 percent of individuals in 2011, the share of social media users peaked in 2017, when 83 percent of the interviewed Norwegians reported to be using social networks. As of 2019, the percentage was 86 percent.
Compared to the other Nordic countries, Norway ranked third by number of social media users in 2021, with 4.53 million users that year. Sweden was the Nordic country with most social media users – 8.32 million. Denmark was second and Finland was fourth in the ranking.
