Most popular social networks in Norway 2023, by market share
Facebook led in the ranking of social networks with the biggest market share in Norway. As of February 2023, the market share of Facebook was roughly 69 percent. Furthermore, Pinterest accounted for 12 percent of the social media market share, and Instagram accounted for 8.7 percent.
Social media users over the years
Overall, the share of individuals who participated in social networks increased significantly over the years. Starting at under 60 percent of individuals in 2011, the share of social media users peaked in 2017, when 83 percent of the interviewed Norwegians reported to be using social networks. As of 2019, the percentage was 86 percent.
Compared to the other Nordic countries, Norway ranked third by number of social media users in 2021, with 4.53 million users that year. Sweden was the Nordic country with most social media users – 8.32 million. Denmark was second and Finland was fourth in the ranking.
Social media users over the years
Overall, the share of individuals who participated in social networks increased significantly over the years. Starting at under 60 percent of individuals in 2011, the share of social media users peaked in 2017, when 83 percent of the interviewed Norwegians reported to be using social networks. As of 2019, the percentage was 86 percent.
Compared to the other Nordic countries, Norway ranked third by number of social media users in 2021, with 4.53 million users that year. Sweden was the Nordic country with most social media users – 8.32 million. Denmark was second and Finland was fourth in the ranking.
